Transition metal catalysis in the generation of petroleum and natural gas. Final report, September 1, 1992--October 31, 1995

Mango, Frank D.

doi:10.2172/484594

Cited by 1 publication

(1 citation statement)

References 12 publications

(21 reference statements)

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“…They advocate self-sufficiency as well as online shopping, and are keen to pay for products with a "high appearance level" and also have high purchasing power [6]. All these factors indicate that Gen Z is one of the most important consumer groups for any brand and platform [7].…”

Section: Introductionmentioning

confidence: 99%

Transformation and Upgrading of Domestic Cosmetics Brands under the Consumption Characteristics of Generation Z: A case study of Huaxizi

Chen¹

2023

BCPBM

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China's cosmetics industry is booming. Its market recently reached about Rmb500bn, putting it on track to overtake the US. China will become the world's largest cosmetics market in the upcoming future. Generation Z, born between 1995 and 2009, is becoming the major consumer in the cosmetics market. Their consumption tendencies also influence the marketing decisions for cosmetics enterprises. The research on the social consumption structure of the consumer market of the beauty care industry is one of the key topics in the research field. Despite the rapid progress of domestic beauty brands, it is still difficult to compete with international ones with strong reputations. This paper focuses on three main problems of domestic brands, namely dull promotion tactics, product duplication, and illegibility of market orientation. Detailed measures are provided in the suggestion section based on the analysis of the successful cases of Huaxizi. Specifically, it includes three particular solutions that encourage domestic brands to emphasize online marketing, create hot items, and target the younger market.

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Section: Introductionmentioning

confidence: 99%

Transformation and Upgrading of Domestic Cosmetics Brands under the Consumption Characteristics of Generation Z: A case study of Huaxizi

Chen¹

2023

BCPBM

View full text Add to dashboard Cite

show abstract

Transition metal catalysis in the generation of petroleum and natural gas. Final report, September 1, 1992--October 31, 1995

Cited by 1 publication

References 12 publications

Transformation and Upgrading of Domestic Cosmetics Brands under the Consumption Characteristics of Generation Z: A case study of Huaxizi

Transformation and Upgrading of Domestic Cosmetics Brands under the Consumption Characteristics of Generation Z: A case study of Huaxizi

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