Transition pathway of consumer perception toward a sharing economy: Analysis of consumption value for behavioral transition to laundromats

Moon, Dami; Amasawa, Eri; Hirao, Masahiko

doi:10.1016/j.spc.2021.09.009

Cited by 7 publications

(6 citation statements)

References 27 publications

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“…In this regard, they could have the product checked after use (S.1.2 and S.7.5) and make it possible for the users to selfinvest in the bicycle service, dedicating time and effort (S.5.3). Through a consumer survey, Moon et al (2021) investigated patterns in the use of laundromats in Japan and Thailand, which have different ownership rates of private washers; in Japan, where the ownership rate of private washers is close to 100%, the emotional value of owning the device is linked to attachment to an 'old lifestyle', being seen as a daily necessity and shadowing the perks of pursuing convenience. This indicates that the strong emotional value of private washers combined with insufficient experience can be considered hindrances to using laundromats and perceiving it as a means of consumption (Moon et al, 2021).…”

Section: Results: Emotional Attachment Strategies In Pss Casesmentioning

confidence: 99%

“…Through a consumer survey, Moon et al (2021) investigated patterns in the use of laundromats in Japan and Thailand, which have different ownership rates of private washers; in Japan, where the ownership rate of private washers is close to 100%, the emotional value of owning the device is linked to attachment to an 'old lifestyle', being seen as a daily necessity and shadowing the perks of pursuing convenience. This indicates that the strong emotional value of private washers combined with insufficient experience can be considered hindrances to using laundromats and perceiving it as a means of consumption (Moon et al, 2021). As recommendations to change this scenario, running towards a consumer behavioural transformation process concerning laundromats, Moon et al (2021) propose removing laundry spaces when designing residences and installing it in shared areas.…”

Section: Results: Emotional Attachment Strategies In Pss Casesmentioning

confidence: 99%

“…This indicates that the strong emotional value of private washers combined with insufficient experience can be considered hindrances to using laundromats and perceiving it as a means of consumption (Moon et al, 2021). As recommendations to change this scenario, running towards a consumer behavioural transformation process concerning laundromats, Moon et al (2021) propose removing laundry spaces when designing residences and installing it in shared areas. These actions might foster the reflection of use (S.7.3) of laundromats and provide conditions to create a habit (S.1.3).…”

Section: Results: Emotional Attachment Strategies In Pss Casesmentioning

confidence: 99%

“…However, it is important to highlight that these articles emphasized the role of contingencies aspects. For instance, after observing different realities in two Asian countries, Moon et al (2021) pointed out that cultural aspects concerning the emotional value attributed to personal devices might influence the perception of PSS benefits. Similarly, Cherry and Pidgeon (2018) noticed that the contractual agreements in pay-per-use models can trigger negative emotions in users.…”

Section: Iced23mentioning

confidence: 99%

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How Are Emotional Attachment Strategies Currently Employed in Product-Service System Cases? A Systematic Review Underscoring Drivers and Hindrances

2023

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Aiming to decouple value creation from resource consumption, the Circular Economy is considered an alternative to the current linear model of production and consumption. Among the innovative circular business models, Product-Service Systems (PSS) have been recognized as a possible route to achieve enhanced sustainability performance through the extension of product lifespans and the reduction of product substitution. However, PSS may lead to rebound effects due to less careful behavior during the use phase, which compromises product durability. Currently, the effect of non-ownership models on product care is not yet fully understood, nor are the strategies that could enable better product care. This research aims to deeper comprehend the consumer-product relationships in PSS solutions, as well as to shed light on the potential role of emotional durability in PSS development for product attachment. In order to do so, this paper analyses twelve Product-Service System cases derived from a systematic literature review, categorizing the emotional attachment strategies in each case, and identifying how these strategies might hinder or potentialize PSS solutions.

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Section: Results: Emotional Attachment Strategies In Pss Casesmentioning

confidence: 99%

Section: Results: Emotional Attachment Strategies In Pss Casesmentioning

confidence: 99%

Section: Results: Emotional Attachment Strategies In Pss Casesmentioning

confidence: 99%

Section: Iced23mentioning

confidence: 99%

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How Are Emotional Attachment Strategies Currently Employed in Product-Service System Cases? A Systematic Review Underscoring Drivers and Hindrances

2023

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“…Rahnama and Rajabpour (2017) revealed that conditional value does not significantly influence consumer choice of dairy products. Finally, Moon et al (2021) also found emotional value to be one of the main obstacles to the transition toward more environmentally friendly behavior. Thus, it is clear from the literature that findings are mixed and conflicting, rendering it challenging to ascertain the actual influence of consumption values on consumer behavior.…”

Section: Background Literature and Development Of Hypotheses 21 Theor...mentioning

confidence: 97%

Effect of consumption values on consumer behavior: a Meta-analysis

Mason,

Oduro,

Umar

et al. 2023

MIP

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PurposeThe purpose of this study is to clarify the findings and criticisms in the extant literature concerning the theory of consumption values (TCV) by conducting a meta-analysis to (1) examine the extent to which consumption values influence consumer behavior and (2) to explore contextual and methodological factors that may account for between-study variance in the focal relationship.Design/methodology/approachThe study employs a random-effects model and psychometric meta-analysis approach to examine 82 studies with 297 effect sizes in 34 countries between 1991 and 2022, inclusive.FindingsResults reveal that consumption values have a positive significant and moderate effect on consumer behavior. Moreover, emotional value is the most influential predictor of consumer behavior, while social value is the weakest. Furthermore, the study's findings show that some contextual and methodological factors moderate the relationship between consumption values and consumer behavior.Practical implicationsThe findings highlight that managers can work on consumption values to prompt positive consumer responses like attitude, intention, satisfaction and overall value perception. However, managers must consider that the relevance of the consumption values depends significantly on the outcome variable and the context, which calls for a tailored-made marketing strategy to appeal to consumers' diverse needs and wants.Originality/valueBesides providing empirical evidence of the broad validity of the TCV, this study is the first meta-analytic review of the TCV, which integrates several insights to provide valuable research directions for future researchers and insightful implications for practitioners.

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Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach

Sharma,

Kushwah

2024

J of Consumer Behaviour

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The theory of consumption values (TCV) explains consumer behavior by examining the underlying values that drive consumption choices. TCV is prominent across various disciplines, including marketing, information systems, psychology, business, and management. This study systematically reviews articles that have applied TCV, making several key contributions: (1) it presents a synthesis of existing literature on TCV by including studies from 1991 to 2024, providing a comprehensive and updated perspective on the field's evolution; (2) it employs the Theory–Contexts–Characteristics–Methods (TCCM) framework to explore major theories, contexts (industrial and geographical), characteristics (antecedents, mediators, moderators, and outcomes), and methods (research methodologies and data analysis techniques); (3) it also incorporates bibliometric techniques, such as cluster analysis and bibliographic coupling, to visualize the cumulative advancements in TCV research and reveal the intellectual structure, key themes, and influential works; and (4) it systematically categorizes and summarizes consumption values and their measures according to product and service contexts examined over the past three decades. Hence, the findings of the study offer several implications for marketers and academics, suggesting avenues for future research and new applications of TCV.

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Transition pathway of consumer perception toward a sharing economy: Analysis of consumption value for behavioral transition to laundromats

Cited by 7 publications

References 27 publications

How Are Emotional Attachment Strategies Currently Employed in Product-Service System Cases? A Systematic Review Underscoring Drivers and Hindrances

How Are Emotional Attachment Strategies Currently Employed in Product-Service System Cases? A Systematic Review Underscoring Drivers and Hindrances

Effect of consumption values on consumer behavior: a Meta-analysis

Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach

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