Report WPR-838 | 5 Consumers Knowledge institutions Consumers in urbanised areas in China Middle-class consumers in India Rural consumers of Ethiopia Nigerian rural and urban consumers Tanzanian vegetable consumers Flatfish consumers in the EU Wageningen Institutes (WLR, WMR, WPR, WFBR, WCDI, WEcR) KIT Royal Tropical Institute Research institutes in China University researchers in Ethiopia Economic Environmental Social Low production, post-harvest losses (Ethiopia, China, Tanzania, India) Water pollution (Galapagos), water scarcity (Ethiopia, Nigeria)