The magnetorotational instability (MRI) is thought to be a powerful source of turbulence in Keplerian accretion disks. Motivated by recent laboratory experiments, we study the MRI driven by an azimuthal magnetic field in an electrically conducting fluid sheared between two concentric rotating cylinders. By adjusting the rotation rates of the cylinders, we approximate angular velocity profiles w µ r q . We perform direct numerical simulations of a steep profile close to the Rayleigh line -q 2 and a quasi-Keplerian profile » -q 3 2 and cover wide ranges of Reynolds ( Ŕe 4 10 4 ) and magnetic Prandtl numbers ( 0 Pm 1). In the quasi-Keplerian case, the onset of instability depends on the magnetic Reynolds number, with » Rm 50 c , and angular momentum transport scales as Pm Re 2 in the turbulent regime. The ratio of Maxwell to Reynolds stresses is set by Rm. At the onset of instability both stresses have similar magnitude, whereas the Reynolds stress vanishes or becomes even negative as Rm increases. For the profile close to the Rayleigh line, the instability shares these properties as long as