“…In addition, and always based on the shift towards a new way of proposing value for customers—that is, delivering functionality rather than ownership—the PSS research also offers the opportunity to reflect on the transition to more sustainable business models (Nasiri, Rantala, Saunila, Ukko, & Rantanen, ; Yang, Smart, Kumar, Jolly, & Evans, ), which provides the basis for companies to better contribute to a circular economy (Khan, Mittal, West, & Wuest, ). In particular, PSSs tackle the issue of changing the traditional (linear) industrial paradigm by reducing the environmental consumption and by contributing to a more efficient use of resources.…”