“…In particular, there is evidence, in a different empirical context (sun protection behaviour), that the transition from school to university is an important time in young people"s lives in terms of their responsiveness to health-related messages. Adolescents in general are the group least likely to protect themselves effectively against excessive sun exposure, and university students in particular have the highest unprotected sun exposure levels among adolescent groups (Baranowski, et al, 1997;Stanton, Janda, Baade, & Anderson, 2004). By analogy, it seems likely that adolescents in general and those of university age in particular, may be particularly sceptical about nutrition-related health messages.…”