“…Consider, for example, recent hashtag trends such as #deletefacebook, which sent Facebook stock plummeting in 2018, or current political races in which candidates win or lose based on their ability to use, or intentionally opt out of, social media. As a result, much of the work around this discursive function focuses on ways to build and measure public sentiment through the automated analysis of hashtags (Cunha et al, 2011; Davidov, Tsur, & Rappoport, 2010; Lu & Thomas, 2015; Ma, Sun, Yuan, & Cong, 2014; Mohammad & Kiritchenko, 2015; Qadir & Riloff, 2014; Weston, Chopra, & Adams, 2014).…”