Translation history, translators’ stories

Bergantino, Andrea

doi:10.1080/0907676x.2022.2059298

Perspectives

2022

DOI: 10.1080/0907676x.2022.2059298

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Translation history, translators’ stories

Andrea Bergantino

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2024

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Cited by 3 publications

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Constructing the literary translator as a brand

Zhang

2023

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Recent attention to the human aspects of translation and translators (e.g., Pym 2009; Kaindl et al. 2021) has resulted in a possible “human turn” (Bergantino 2022, 7) in translation studies, which brings new questions and avenues for researchers working in the subdomain of translator studies. Against this backdrop, this article first constructs the concept of ‘the translator’s brand’ for investigating the evolution of literary translators into prominent status. It then outlines a three-level framework of brand-building to analyse the personal development of individual literary translators. Combining the transferrable points from the brand-related literature with the Bourdieusian sociology of cultural production, it argues that the formation of a literary translator’s brand can be analysed from intra-field (brand input), inter-field (brand investment) and inter-cultural (brand reception) levels. Lastly, the application of this methodological framework is demonstrated in a case study of a prominent Chinese-English literary translator in science fiction, Ken Liu, in the twenty-first century.

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Constructing the literary translator as a brand

Zhang

2023

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The translator’s sociological biography and life telos: the case of John Minford

Chen

2024

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The translator’s nested identities: translator studies and the auto/biographical turn

Kaindl

2024

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Translation history, translators’ stories

Cited by 3 publications

References 6 publications

Constructing the literary translator as a brand

Constructing the literary translator as a brand

The translator’s sociological biography and life telos: the case of John Minford

The translator’s nested identities: translator studies and the auto/biographical turn

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