Translingual Englishes and the Global Spread of Authenticity

Monglish in post‐communist Mongolia

“…The approach illustrates how the global community, different cultures, and languages influence and change people's online communicative repertoire (Varis, 2014). By facilitating a detailed investigation of online sociolinguistic experiences and practices of different communities (Dovchin, 2020), it helps develop the understanding of local practices as it looks into locally situated linguistic and cultural digital experiences of Internet users. Researchers can access the real‐life verbal and semiotic communications of Internet users and with digital ethnography, they now also have a systematic means to do so (Varis, 2014).…”

“…Techniques used in DE are not pre‐defined; rather, data collection approaches emerge as researchers evolve in their practice as a part of the research project. This is because ethnographic research, in general, depends on the experience of the research informant but also on the researcher's sense, both of which can rarely be applicable in all ethnographic investigations (Dovchin, 2020). Digital ethnography also allows for an accessible collection of data which might present an issue if data is decontextualised.…”

“…Analysis based on the transtextual tools provided a deeper understanding of online diverse socio‐cultural and sociolinguistic meanings integrated within relocalisation practices of Mongolian Facebook users and their role in the development of the new Monglish. It also allowed us to view online users’ English relocalisation practices in social media as integrated with their other meaning‐making practices such as their ‘offline sociolinguistic background, linguistic skill, individual desires, life philosophy, and aspirations’ (Dovchin, 2020, p. 32). The thematic analysis of our digital ethnographic observation showed that the examples of relocalised English forms in the Mongolian language could most commonly be found in specific generic themes such as personal names, emotionality, and Internet terms.…”

“…We were involved with prolonged engagement, persistent observation, and cautious vigilance, all the while taking as many notes as possible about the interactions of online participants, social spaces, and practices in the site under investigation. The fieldwork observations were mainly documented through screenshots and field notes (Dovchin, 2015(Dovchin, , 2020. The data was collected by an independent gathering of relocalised English terms, phrases, and expressions circulating across social media platforms.…”