This paper explores the quest for an account of the ‘total linguistic fact’. Speech act theory, sociolinguistics, linguistic anthropology and social semiotics have all attempted, in various ways and at various times, to find a way to describe as much as possible that is going on around any speech event. While this search for the total linguistic fact will always be a chimerical goal, this paper proposes a framework based on the acronym SEMIOSIS as one way of grasping the complexity of what is at play, comprising social relations, emotional and sensorial engagement, mobility, Iterative activity, objects and assemblages, socio- and translingual practices, interactivity, and spatial repertoires. Looking at data from a small Bangladeshi-run store in Tokyo, the paper shows how bringing in this wider set of concerns at least allows for a more comprehensive account of sociolinguistic moments.