Translocal celebrity activism: shark-protection campaigns in mainland China

Jeffreys, Elaine

doi:10.1080/17524032.2016.1198822

Cited by 36 publications

(25 citation statements)

References 13 publications

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“…Enlisting famous individuals as endorsers requires investment, for example time and effort needed to manage the relationship, and the cost of employing liaison officers (Brockington, 2016). Celebrities may not be the most effective messengers for complex topics (Bradshaw, Brook, & McMahon, 2007; Jeffreys, 2016) and might be perceived as insincere by the public (de los Salmones & Dominguez, 2016). There are also potential risks for businesses, organizations, and investors associated with a lack of control over celebrities' personal lives and controversies they may be involved in, which can damage the image of a product or brand being endorsed (Ford, 2018; Tanaka et al, 2015) or result in substantial market‐value declines (Ilicic, Kulcynski, & Baster, 2016).…”

Section: Introductionmentioning

confidence: 99%

A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

Olmedo

Milner‐Gulland

Challender

et al. 2020

Conservat Sci and Prac

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The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, but there is limited evidence of their effectiveness. We conducted a review of celebrityendorsed environmental campaigns. We report on the extent to which celebrities have been used in these campaigns, whether evaluation of the endorsement has been conducted, and assess whether there is evidence that the celebrities achieved the objectives they set out to accomplish through their engagement. We searched the peer-reviewed and grey literature in six languages from July 2018 to January 2019 and found 79 campaigns implemented in nine countries from 1976 to 2018. Two thirds of campaigns were implemented in China and reported in Chinese. Only four campaigns were evaluated, but none of the evaluations provided evidence of the effectiveness of celebrity endorsement. Evaluation focused instead on overall campaign outputs and outcomes. Claims of effectiveness were made, but the lack of measurable objectives, theory of change, outcome indicators, and critical evaluation renders it impossible to determine whether the outcomes achieved by the campaigns can be attributed to celebrity endorsement. It thus remains unclear whether celebrity endorsement can contribute to conservation efforts. It is essential for environmental practitioners and researchers to report the outcomes and lessons learned from celebrity endorsements to ensure that their future use in conservation marketing campaigns is evidence-based, thereby improving conservation practice.

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Section: Introductionmentioning

confidence: 99%

A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

Olmedo

Milner‐Gulland

Challender

et al. 2020

Conservat Sci and Prac

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show abstract

“…The strong role of the state in mainland China and the high profile of food safety should be taken into account in developing sustainable seafood campaigns in China [17]. ENGOs have started campaigning in China in recent years, but using strategies designed and tested in Europe and North America, which has given rise to messages that are not effective in changing behavior among Chinese audiences [106].…”

Section: Creating Receptive Audiencesmentioning

confidence: 99%

The Sustainable Seafood Movement Is a Governance Concert, with the Audience Playing a Key Role

Barclay

Miller

2018

Sustainability

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Private standards, including ecolabels, have been posed as a governance solution for the global fisheries crisis. The conventional logic is that ecolabels meet consumer demand for certified "sustainable" seafood, with "good" players rewarded with price premiums or market share and "bad" players punished by reduced sales. Empirically, however, in the markets where ecolabeling has taken hold, retailers and brands-rather than consumers-are demanding sustainable sourcing, to build and protect their reputation. The aim of this paper is to devise a more accurate logic for understanding the sustainable seafood movement, using a qualitative literature review and reflection on our previous research. We find that replacing the consumer-driven logic with a retailer/brand-driven logic does not go far enough in making research into the sustainable seafood movement more useful. Governance is a "concert" and cannot be adequately explained through individual actor groups. We propose a new logic going beyond consumer-or retailer/brand-driven models, and call on researchers to build on the partial pictures given by studies on prices and willingness-to-pay, investigating more fully the motivations of actors in the sustainable seafood movement, and considering audience beyond the direct consumption of the product in question.

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“…Consumer awareness campaigns, for example, have worked with celebrities to spread the idea that sustainability is a problem in shark fisheries. Jeffreys (2016) argues that these campaigns have had minimal impact on consumption practices because they do not address the social norms, pressures and expectations associated with buying shark fin. However, while consumer awareness may not be sufficient on its own to introduce sustainability into seafood markets, it is likely to at least be part of a transition to sustainable seafood markets.…”

Section: Discussionmentioning

confidence: 99%

“…Recently, however, the luxury sea cucumber market has witnessed a downturn. First, the government's anti-corruption campaign (Jeffreys, 2016) is viewed by traders to have had a significant effect on the sales of dried seafood generally. Hong Kong traders of dried seafood widely reported reduced profits over the past 2-3 years.…”

Section: Banquetingmentioning

confidence: 99%

Chinese Trader Perceptions on Sourcing and Consumption of Endangered Seafood

2017

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Growing trade networks through globalization have expanded governance of local environments to encompass multiple scales. The governing role of market actors, such as traders and consumers in importing countries, has been recognized and embraced for sustainable seafood sourcing and trade. The perceptions that affect the conduct of these actors are a potential influence on governance of distal environments. In this paper we investigate the perceptions of sea cucumber traders in China. Sea cucumbers are an important global fishery commodity predominantly traded to China, the world's largest seafood market, and seven traded species are endangered globally. We examine what traders and consumers in China perceive as important issues in seafood markets, and where they perceive the responsibility for sustainable fisheries to lie, to interpret what scope there is for sustainability to become an important issue in China's seafood markets. We find that clusters of perceptions about cultural status, quality, health and food safety, and country of origin influence decisions that consumers make. These norms are rooted in sociocultural practice and drive current trade strategies. While traders do want to mitigate risks and secure supplies, food safety, product quality and country of origin are viewed as more important concerns than stock sustainability. Responsibility for sustainable fishing is perceived to be that of national governments in production countries. Trading practices and consumer perceptions together pose a serious challenge to sustainable seafood markets, further confounded by clandestine cross-border gray trade into China.

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Translocal celebrity activism: shark-protection campaigns in mainland China

Cited by 36 publications

References 13 publications

A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

The Sustainable Seafood Movement Is a Governance Concert, with the Audience Playing a Key Role

Chinese Trader Perceptions on Sourcing and Consumption of Endangered Seafood

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