Transmission of the Values of Solidarity and Unity in Turkish Societal Culture to Corporate Cultural Structure Through Gamification

Abstract

Throughout the history of ancient humanity, culture has always been the most essential means of transmitting outcomes from one generation to another. In all societal transitions, culture, which plays a facilitating role in the sustainability of societies, has undergone transformation in accordance with the trajectory of the context in the rapidly evolving world.In a globalized world, while there might be boundaries between countries, the boundaries in human interactions have largely dissolved. The evolution of trade systems to global scales has led to the movement of institutions beyond their geographical confines, contributing to the acceleration of cultural diffusion.The most significant impact of cultural diffusion in the commercial sphere is observed on organizational cultures. For global companies, it is of utmost importance to accurately analyze the core values of the societal culture at the center of their corporate culture and structure, and to build upon these values for adaptation, stability, and resilience. In this formation, the collective values inherent in the spirit of solidarity and unity in Turkish societal culture should be fundamentally positioned. In the context of the corporate environment, gamification techniques are employed to facilitate the transmission of relevant values, using modeled experiential learning educational approaches.