“…46 Adherence to them is presumably voluntary, although in practice it is often indirectly coerced by a number of internal and external pressures, 47 such as the need to pre-empt or defuse mandatory regulation, maintain competitiveness in the market, meet industry association membership requirements or satisfy the demands of customers and investors. In some cases, adherence and compliance with them is sometimes a condition to enter into supply chain contracts with multinational corporations, 48 or in contracts for project financing and loans by financial institutions. 49 International standard-setting initiatives started to gain salience particularly during the 1990s, in concomitance with parallel domestic trends towards more flexible, cooperative and 'responsive' approaches to regulation, including self-regulatory and voluntary mechanisms.…”