Research suggests that ethnic minority women in employment negotiate more than one culture and grapple with beliefs that stem from a bi‐cultural experience. Research also contends that gender is at the center of social reproduction and the production of labor and social reproduction is invariably linked. However, how is social reproduction at work, and how gender beliefs influence social reproduction and work‐life choices amongst highly educated, employed, second‐generation ethnic minority women, deserves in‐depth attention. Contributing to the intersection of social reproduction and diversity research, the present paper offers two life stories of highly educated second‐generation British Pakistani women and examines in‐depth the role of two cultures on gender beliefs and the influence of those gender beliefs on social reproduction and work‐life choices. Drawing on Ridgeway and Correll's (2004) work on gender beliefs, we extend their work by focusing on two cultures (the host country and the country of ethnic origin). While the literature has generally focused on issues of social reproduction across generations, our study also takes into account the contours of social reproduction across cultures. Our findings reveal the mechanisms of social reproduction, the push and pull of two cultures in the creation of gender beliefs within one person, the fluidity and fixity of gender beliefs, and the ways these are negotiated while the individual contributes toward social reproduction and makes work‐life choices.