This article explores the challenges which digital media brings into the field of media history. It starts out by examining prominent television historians' understanding of digital archives as revolutionizing media historiography. These claims are examined by holding them up against texts that discuss wider issues in historiographical practices related to television history and transnational comparisons. This investigation is paired with my own experiences and the many methodological challenges I have encountered using digitalized sources for my new research. I end up concluding that digital archives in themselves make little difference to scholarly media history. In light of the lacking impact, I argue that we should study the cultural economy of these archives to better understand the corporate, political, and economical structures that govern their content and which also set the course for online digital processes that are active history-producing entities themselves. Keywords: archive digital media media history social memory television transnational I took my first steps into the field of television history in 2006. This was the middle of a decade in which European broadcasting corporations began to share their audiovisual collections with the public via digital archives. For my first project, however, I never had the chance to use a digital archive as, in the end, nothing I wanted to see was digitalized. Returning to the field almost a decade later, things seem to be quite different: the archives of several European broadcasting corporations can be accessed online, and we have the digital, online pan-European television archive 'EUscreen'. Institutionally, it seems there has been a massive effort to make audiovisual material available to the wider public in digital archives. Parallel to this process, blogs, wikis, and other sites with user-generated content are increasingly places where material for research projects can be found. In the process of looking for data, the wealth of written online material is only outshined by the abundance of clips on YouTube and similar sites. With these new contributions to media history, it looks like digital media has come to play a significant historiographical role. However, what appears to be an age where digitalization is revolutionizing media history, and an Internet connection is all one needs to collect data, is also a time that brings media historians face to face with new ethical and methodological problems. Investigating these problems on the basis of personal experience, this piece explores a set of challenges new digital media brings into media history.