Driven mainly by its adoption as a new media distribution platform for content providers and its ubiquitous availability for the end user's media production and consumption, the Internet is rapidly reshaping. In particular, the stakeholders in the content distribution market are considering exploiting content delivery networks (CDNs) Everywhere solution, telcos and multiple systems operators (MSOs) including AT&T, Verizon, and Comcast can now provide their customers with a whole new experience as they can now consume the content (hosted by the network provider) on fixed or mobile devices other than the TV set alone. As a consequence, these network providers can reach more customers with their content assets. Success with mobile TV offers also may be driven by the strong growth of video-enabled smartphones: 275 million video-enabled smartphones shipped in 2010 [14].At the same time, a variety of Internet video publishers, such as Netflix*, Hulu*, BBC iPlayer*, and also
IntroductionThe Internet video world is undergoing a significant transformation as a wider set of content is offered for consumption over a wider set of devices.For video services offered by network providers, the following trends can be observed. Initially, many network providers deployed Internet Protocol television (IPTV) services in a walled garden environment. Apart from being a replacement for analog television (TV) distribution, IPTV also offers interactive and personalized services, including video on demand, network-based personal video recording, and time shift Apple TV* and Google TV*, have launched new video services. They are providing their content to their end users with little involvement of the network provider.Hybrid models also exist where a telco may offer a combination of digital TV and Internet video services, as described in [6]. In such a scenario, digital TV network providers will need to expand their offer by also offering access to Internet video. They have opportunities in that they can offer better quality of experience (QoE), multiscreen differentiators, have a customer base (and billing relationship), and can position themselves as the content aggregator of choice (simplicity to end user).The network provider (telco or MSO) can play a key role in both the content delivery and content discovery. As far as delivery is concerned, it is well known that content distribution networks (CDNs) can reduce the load on the Internet and within the network provider's network [7,15,16]. With respect to discovery, customers need help in finding content that interests them, especially as the amount of available content increases. Therefore, recommender systems are often integrated with video offerings to help the end user [1,3,9,13]. The use of recommenders for the purpose of caching has also been discussed in [10]. Since the network provider has a comprehensive view of the end user's content consumption, he is (potentially) well placed to recommend content. This paper combines both key roles of content discovery and content delivery...