“…Numerous other scholars, viewing the field from a range of theoretical positions (e.g., Collier et al, 2009;Croteau et al, 2012;Gross, 2001;Lind, 2013;Mazur & Emmers-Sommer, 2003;O'Shaughnessy & Stadler, 2008;Ott & Mack, 2010;Siebler, 2010;Spring, 2003;Streitmatter, 2003;Vera & Gordon, 2003;Wilson et al, 2013), also have contended that, given their pervasive presence, various types of media ineluctably function as instruments of education or socialization. By extension, not only do portrayals of minorities play a role in shaping how such populations are perceived by individuals outside of these groups, but they also affect the ways in which marginalized people think and feel about themselves (Bandura, 1994;Bissell & Zhou, 2004;Collier et al, 2009;Gomillion & Giuliano, 2011;Greenberg, Mastro, & Brand, 2002;Grogan, 2008;Gross, 2001;Hart, 2000;Ochman, 1996;O'Shaughnessy & Stadler, 2008;Siebler, 2010;Streitmatter, 2009;Vera & Gordon, 2003;Wilson et al, 2013). The media effects researcher Gorham (2013), for instance, submitted evidence that stereotypes of diverse minorities in the media have a bearing on how Downloaded by [Fondren Library, Rice University ] at 00:32 14 April 2015 these groups are regarded-even for people who are resistant to viewing subjects through a narrow lens-because they often operate beyond the realm of consciousness.…”