“…Revisiting the essay's first section, a more social scientific view posits social movements as preexisting social struggle that instrumentally make use of rhetoric to fulfill persistent needs (see, for instance, Simons, 1970;Stewart, 1980). A more hermeneutic view conceives of social movements as the outcome of struggle, evident through shifts in meaning or discourse over time (see, for instance, DeLuca, 1999;Enck-Wanzer, 2006;McGee, 1980;Sillars, 1980). One of the main implications of a movement-as-meaning approach, then, is to accept that movements are rhetorical ''all the way down.''…”