Travel decision pattern segmentation of pleasure travel

Hsieh, Sheng‐Jen; O’Leary, Joseph T.; Morrison, Alastair M.; Chiang, Dalen T.

doi:10.1177/135676679700300402

Cited by 16 publications

(11 citation statements)

References 15 publications

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“…Activity-based segmentation can be used together with other psychographic, demographic and/or social variables in order to effectively segment, define and differentiate the target market. Different factor structures were encountered in activity-based market segmentation, implemented in different periods and in different geographies (Choi et al, 2011; Choi and Tsang, 2000; Hsieh et al 1997; Lehto et al 2004; Morrison et al, 1995).…”

Section: Literature Reviewmentioning

confidence: 99%

Outdoor recreation participants’ motivations, experiences and vacation activity preferences

Aşan¹,

Emeksiz

2016

Journal of Vacation Marketing

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This study investigates the behavioural relationship between outdoor recreation and vacation tourism in order to facilitate the marketing of nature activities as tourism products. In determining the outdoor recreation behaviour, motivations were explored on the basis of the recreation experience preference theory, and experiences were explored on the basis of the experience economy theory. In order to determine the vacation behaviour, which is an important market segmentation variable, vacation activity preferences were investigated. The implementation was accomplished within the scope of the outdoor recreationists in Eskişehir, Turkey. The data were collected through face-to-face and web surveys and analysed with the support of structural equation modelling. As the result of the analyses suggests, significant relationships were found among outdoor recreation motivations, nature experiences and vacation activity preference structures.

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Section: Literature Reviewmentioning

confidence: 99%

Outdoor recreation participants’ motivations, experiences and vacation activity preferences

Aşan¹,

Emeksiz

2016

Journal of Vacation Marketing

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“…A large number of tourist typologies is described in professional literature (e.g. Cohen, 1972Cohen, , 1979Hsieh et al, 1997;Decrop & Snelders, 2005).…”

Section: Theoretical Basismentioning

confidence: 99%

Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors

Ryglová

Vajčnerová

Šácha

2016

Czech Journal of Tourism

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Visitors’ perceptions of the quality of a tourism destination are fundamental for effective destination management and marketing. This paper deals with the topic of destination quality from the viewpoint of demand, i.e. from the viewpoint of a destination visitor. The results of perceiving the destination quality partial factors in the context of different behavioural characteristics of a visitor are presented, particularly, the way how spending and organizing a holiday influences the perception of destination quality factors (Kruskal-Wallis test). The research nineteen factors were designed on the basis of contemporary theories and on qualitative research. Some important quality aspects related to tourism were identified and assessed for the Czech population. The primary data were obtained through a questionnaire survey with quota sampling (n = 1097). The dependence of destination quality perception on the way of spending the holiday was revealed in the case of 8 factors (e.g., Availability of transportation to the destination, Availability and quality of information; Additional infrastructure, Sense of security, Destination cleanliness, Uniqueness of destination, Price level in the destination, Cultural monuments). The significant differences identified among various groups of respondents are described in detail in this study. The research findings contribute to better understanding of the behavioural mechanism and can be used by destination managers to design communication strategies for different segments of consumers for individual destinations to improve their competiveness.

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“…Similarly, Lehto et al (2004) classified groups of travelers themed around nature appreciation, culture, shopping, tours, contrived entertainment, outdoor recreation, and sports. Hsieh et al (1997) identified six interrelated groups of travelers that participated in different combinations of similar activities. He even classified some travelers as general tourists because they pursued too many different types of activities so they did not fit into any of the other specialized categories.…”

Section: Cluster Analysis-based Studiesmentioning

confidence: 99%

“…Further, the descriptive analysis studies focus on broad main trip purposes, which describe the long-distance activity component of travel described above (see, for example, Gitelson and Kerstetter, 1990;Hsieh et al, 1997;Hwang and Fesenmaier, 2003;Hackney, 2004;Kemperman et al, 2006;Erhardt et al, 2007). Not surprisingly, there is even disagreement on how these broad main trip purposes should be defined to best describe the combinations of activities individuals pursue during a trip (e.g.…”

Section: Descriptive Analysis-based Studiesmentioning

confidence: 99%

A study of visitors' leisure travel behavior in the northwest territories of Canada

LaMondia

Bhat²

2011

Transportation Letters

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As long-distance leisure travel has shifted to being broader and more of an amalgam of different activity types, it has become critical for planners to understand what combinations of activities individuals will most likely participate in during a leisure trip. Accordingly, this study models travelers' participation in any combination of eight leisure trip activities. The analysis utilizes activity participation data from a tourist exit survey collected from the Northwest Territories in Canada. A Multivariate Binary Probit model system, with correlation across every pair of leisure activities, is estimated using a Composite Marginal Likelihood method. The empirical analysis results emphasize that travelers often combine specific sets of leisure activities together during tourism travel. However, which sets of activities get paired together depends greatly on travelers' experience, travel companions, and individual concerns.

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Travel decision pattern segmentation of pleasure travel

Cited by 16 publications

References 15 publications

Outdoor recreation participants’ motivations, experiences and vacation activity preferences

Outdoor recreation participants’ motivations, experiences and vacation activity preferences

Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors

A study of visitors' leisure travel behavior in the northwest territories of Canada

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