Travel motivations as souvenir purchase indicators

Swanson, Kristen K.; Horridge, Patricia E.

doi:10.1016/j.tourman.2005.03.001

Cited by 210 publications

(159 citation statements)

References 44 publications

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“…As objects remind tourists of special moments or events, souvenirs are integral to the tourism experience (Swanson & Horridge, 2006). Returning home with a souvenir keeps alive the memory of the travel experience (Swanson, 2004).…”

Section: Souvenir Purchases In Honeymoon Travelsmentioning

confidence: 99%

A study of domestic honeymoon tourism in Turkey

Ünal

Cengizci

Caber

2017

European Journal of Tourism, Hospitality and Recreation

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Abstract:Honeymoon tourism is an important research area in tourism and travel literature because of its increasing economic importance for host destinations and their specific niche market characteristics. This study used a survey to investigate demographics, the importance of attributes in destination selection, overall satisfaction, loyalty and souvenir purchase preference amongst 540 domestic honeymoon tourists visiting Antalya, Turkey. It also identified in the context of destination marketing both domestic and international competitors of Antalya as a honeymoon destination. The results offered market-specific knowledge about honeymoon tourism in Turkey, such as the identification of the most important attributes in destination selection, tourists' souvenir purchases, overall satisfaction and loyalties. The study concludes with a discussion of theoretical and managerial implications of the findings and recommendations for future study.

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Section: Souvenir Purchases In Honeymoon Travelsmentioning

confidence: 99%

A study of domestic honeymoon tourism in Turkey

Ünal

Cengizci

Caber

2017

European Journal of Tourism, Hospitality and Recreation

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“…In tourism research different motivational factors have been examined and is summarized as follows: escape (Crompton, 1979); adrenalin/excitement seeking (Loker & Perdue, 1992); self-enhancement (Fodness, 1994); socializing (Backman, Backman, Uysal & Sunshine, 1995); safety/comfort (Oh, Uysal & Weaver, 1995); family togetherness (Schneider & Backmann, 1996); culture exploration (Lee, Lee & Wicks, 2004); education (Bansal & Eislet, 2004); health and fitness (Swanson & Horridge, 2006); facilities, events and cost (Jang & Wu, 2006) and nature (Molera & Albaladejo, 2007).…”

Section: Literature Reviewmentioning

confidence: 99%

Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park

Saayman

Dieske

2015

SAJBM

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The Kgalagadi Transfrontier Park is one of South Africa's unique attractions for national and international tourists. However, little research has been done on visitors to transfrontier parks. In addition marketers highlight the importance of understanding the reasons why people travel and who these tourists are. Therefore the aim of this article is to segment the market of the Kgalagadi Transfrontier Park by means of visitors' travel motives. This was achieved by means of a survey. In the statistical analysis, 414 questionnaires were used and the survey was conducted from 2010 to 2012. The statistical analysis included a factor analysis and ANOVA. Four factors were identified through the factor analysis namely escape, education and recreation, park attributes and exploration. The latter was unique to this research since it has not been found in other studies. The ANOVA confirmed that a wide variety of variables influence the decision-making process and that the marketing strategy should focus on different methods and events to attract a greater market.

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“…Store environments can create engaging experiences (Mehrabian, 1976), so that shopping, particularly when traveling to visit family and friends, becomes an enjoyable social behavior that can be satisfying for all parties regardless of age and gender (Christiansen & Snepenger, 2002). Swanson and Horridge (2006) found that travel motivations not only influence tourist choice of souvenir goods to purchase, but also the retail environment where the tourist chooses to shop. Specifically, nature, escape, and seeing the country are traveling motivations influencing the attributes of location, promotion, image, and sales associates.…”

Section: Shopping Area Attributesmentioning

confidence: 99%

Souvenir Product Purchasing as a Travel Motivation in the Shopping Area of Thale Noi, Phatthalung, Thailand

Marangkun¹,

Thipjumnong²

2018

JTHM

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Tourism is an important industry to generate the income to Thailand. The local authorities try to motivate people to travel to the tourist attractions for tourism and shopping. Shopping is a popular tourist activity, especially purchasing the souvenir in tourist attractions to remind them of the memory of the place they used to visit. This study aims to identify the travel motivation of the domestic tourists to visit the destination, to examine the shopping area attributes that attract the tourist to buy the souvenir, and to analyze the effect of domestic tourist motivation on shopping area attribute in Thale Noi, Phatthalung Province. Data were collected from 400 domestic tourists who had traveled to Thale Noi, Phatthalung using factor analysis dimensions based on Likert-type scales. The researcher applied structured questionnaire in 5-level rating scale. The data collection consumed six months between March and August 2016. The data were analyzed by descriptive statistics, Pearson's product moment coefficients and multiple regression to analyze the relationship between variables. The result indicated that the factors of tourist motivation that influenced the shopping area attribute are natural resources, enhancing relation, and seeking relaxation. The shopping area attributes that influenced the tourist to purchase souvenir are economic, promotion, and image represented in high level. The tourist motivations influencing tourists to purchase the souvenir are fulfilling prestige, variety seeking, and history and culture related to shopping area attribute. Therefore, souvenir business should apply the tourist motivation to their business plan and should combine the souvenir to the uniqueness of each shopping area attribute including local environment, image of the shop, product price and value, promotion, location, salesperson, and the unique souvenirs that represent the local image. These strategies could generate the income and profit to the locals and create delightful atmosphere to the tourists who visit the destination.

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Travel motivations as souvenir purchase indicators

Cited by 210 publications

References 44 publications

A study of domestic honeymoon tourism in Turkey

A study of domestic honeymoon tourism in Turkey

Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park

Souvenir Product Purchasing as a Travel Motivation in the Shopping Area of Thale Noi, Phatthalung, Thailand

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