Travelers’ social identification and membership behaviors in online travel community

Qu, Hailin; Lee, Haeyoung

doi:10.1016/j.tourman.2010.12.002

Cited by 160 publications

(141 citation statements)

References 46 publications

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“…family and friends) is the most influential. However, particularly salient now is the interpersonal influence of online networks on travel decision-making and behavioural changes (Qu & Lee, 2011), and in terms of joint decision-making, how online communities may make travel decisions together. For instance, Wang et al's (2012) study of mobile online networks shows how smartphone applications are already being used to facilitate novel inter-tourist interactions in the physical world in real time.…”

Section: Group and Joint Decision-makingmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

568

333

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Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.Keywords: consumption; travel; behaviour; marketing; research agenda Introduction Consumer behaviour (CB) involves certain decisions, activities, ideas or experiences that satisfy consumer needs and wants (Solomon, 1996). It is 'concerned with all activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these actions' (Engel, Blackwell, & Miniard, 1995, p. 4). CB remains one of the most researched areas in the marketing and tourism fields, with the terms 'travel behaviour' or 'tourist behaviour' typically used to describe this area of inquiry. Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism. Exceptions include Moutinho (1993) who reviews the social and psychological influences on individual travel behaviour with the aim of developing a model of tourist behaviour and Dimanche and Havitz (1995) Tourism, 2014 Vol. 17, No. 10, 872 -909, http://dx.doi.org/10.1080/13683500.2013 four concepts (ego-involvement, loyalty and commitment, family decision-making and novelty-seeking) in an attempt to methodologically advance CB in tourism studies.A lack of comprehensive reviews is not only due to the extensive breadth of the topic area itself, but also because travel behaviour is generally considered as a continuous process that includes varied yet inter-correlated stages and concepts that cannot always be analysed separately (Mill & Morrison, 2002). Tourism researchers have reviewed individual concepts (e.g. Riley, Niininen, Szivas, & Willis, 2001, on loyalty), specific influences (e.g. Moutinho, 1993, on social influences on CB), and particular research contexts (e.g. Hong, Lee, L...

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Section: Group and Joint Decision-makingmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

568

333

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“…Finally, in line with McAlexander et al [4], it is supposed that closer customer/other customer relationships are associated with a greater level of brand community identification. Moreover, members' strong identification with a particular online community has been viewed as the core value that facilitates the effectiveness of the online community [8,14,47,48]. As a specific type of social attachment, community identification in an online group is rather close to the sense of identification observed in traditional community groups [14].…”

Section: Brand Community Identificationmentioning

confidence: 99%

“…Moreover, members' strong identification with a particular online community has been viewed as the core value that facilitates the effectiveness of the online community [8,14,47,48]. As a specific type of social attachment, community identification in an online group is rather close to the sense of identification observed in traditional community groups [14]. Therefore, it could be supposed that strengthening the relationship among entities within a brand community would affect brand community identification.…”

Section: Brand Community Identificationmentioning

confidence: 99%

“…It is commonly for individual participation to classify into two different modes: passive mode (named as participation) and active mode (named as interaction) [14,29,49]. Prior researches suggested that even passive participation, which includes lurking, also relates to members' sense of identification [50].…”

Section: Brand Community Identificationmentioning

confidence: 99%

“…The more individuals classify themselves in a particular community and identify themselves as members, the more likely they are to believe and buy products according to other members' suggestions [14]. Even though brand community identification is proposed to have both positive and negative consequences for consumers, many scholars still agreed that community identification leads to positive significant consequences on loyalty (e.g.…”

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confidence: 99%

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Re-purchase intentions and virtual customer relationships on social media brand community

Wang

2015

Hum. Cent. Comput. Inf. Sci.

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The purpose of this study was to demonstrate how to manage digital customer relationships (i.e. relationships with the brand, the product, the company, and other fans) on social media based community (i.e. Facebook brand fan-pages) and to influence post-purchase intentions (i.e. word-of-mouth and re-purchase intentions). This study used partial least squares to test the hypotheses and analyze the data. The results of this study indicated that all these four customer-community relationships can enhance post-purchase behaviors by improving individual community participation or identification. The findings are of benefit to both academics and practitioners and this research is one of the first to demonstrate how to manage digital customer relationships on social media brand community.

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Distributed Fascinating Knowledge Over an Online Travel Community

Ku¹

2012

Journal of Tourism Research

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The research goal of this study was to investigate how website design quality and website service quality affect participation behavior in the online travel community by moderating tacit knowledge and commitment. The design of the questionnaire linked it to the invitation message on the three travel communities, of which 235 were returned completed. The finding of the study shows that an online travel community that allows quick manipulation capabilities is likely to attract its members. To succeed, online travel communities have to rethink the way in which they embrace a new art of dialog and collaboration with their members. Copyright © 2012 John Wiley & Sons, Ltd.

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Travelers’ social identification and membership behaviors in online travel community

Cited by 160 publications

References 46 publications

Consumer behaviour in tourism: Concepts, influences and opportunities

Consumer behaviour in tourism: Concepts, influences and opportunities

Re-purchase intentions and virtual customer relationships on social media brand community

Distributed Fascinating Knowledge Over an Online Travel Community

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