“…As a relatively cheap form of art, murals, defined as "pictures created by the application of paint upon a surface" (Frost & Laing, 2017, p. 27), are the most popular street art expressions. Although murals are often painted on the walls for reasons unrelated to tourism, such as to beautify a building and to enrich the material dimension of a city (Andriotis, 2021;Koster, 2008), many of them have become tourism assets for places constantly trying to be differentiated, generate value by appropriating and transforming the undervalued districts of cities to "live galleries," and bring intangible values, such as cultural promotion and community pride (Halsey & Pederick, 2010).…”