Travelling to Tourism Destinations through the lens of Sustainability: An extended TPB Model to predict behavioural intention of Gen Z Consumers

Sujood, Sujood; Siddiqui, Samiha; Bano, Naseem; Hamid, Sheeba

doi:10.34623/1vyp-qy32

Cited by 2 publications

(1 citation statement)

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“…Tourism can serve as a digital disconnection and detox from digital activity. On the other hand, it can be shifted to virtual tourism thanks to digital technologies [11]. The experience of generation z in virtual tourism has a positive effect on affective performance.…”

Section: Introductionmentioning

confidence: 99%

Attitudes of Generation Z Towards Sustainable Behaviour in Tourism

Kubíková,

Rudý

2024

TEM Journal

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Young adults from generation z are ecologically active individuals with a high level of involvement in climate change, waste, and responsible consumption. Based on this statement, we decided to confirm or reject it for a selected sample of Slovak tourists. Our research objective is to find and assess the attitudes and preferences of tourists from generation z. We collected data based on a questionnaire with a sample of 118 respondents aged 18-24. The questionnaire aimed to identify responsible behaviour and focused on attitudes towards sustainable consumption decisions. It was evaluated based on a 5-point Likert scale. We used the Mann-Whitney U test, Pearson's, and Spearman's correlation coefficient and logistic regression to find and identify the results. Our results point to the behaviour and attitudes of 118 Slovak respondents of generation z, who are interested in sustainability and separation responsibility for the environment in tourism. Findings may significantly impact tourism. Identifying problems allows for understanding the motives of tourists' behaviour, which creates the basis for effective measures to reduce environmental impact. Identifying these attitudes makes it possible to create targeted awareness campaigns and contribute to a better understanding of tourists' preferences. These finding are also significant in raising awareness about travel's environmental impacts and supporting tourists' ecologically responsible behaviour, which can lead to more sustainable tourism development.

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Section: Introductionmentioning

confidence: 99%

Attitudes of Generation Z Towards Sustainable Behaviour in Tourism

Kubíková,

Rudý

2024

TEM Journal

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Unveiling the role of social media and females’ intention to buy online cosmetics

Khan,

Nabi

et al. 2024

GKMC

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Purpose The purpose of this study is to propose and test an extended theory of planned behavior model to explain the significance of social media influencers’ credibility, social media usage (SMU) and social media marketing while simultaneously examining females’ intentions to purchase cosmetics online. Design/methodology/approach An online questionnaire was used to collect data from 386 female consumers of cosmetics, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM) with the help of SmartPLS version 4. Findings First, the results indicated that SMU, social media influencers’ credibility and social media marketing significantly and positively impact the theory of planned behavior components, namely, attitude, subjective norms (SNs) and perceived behavioral control (PBC). Second, results confirmed that attitude, SNs and PBC significantly and positively influenced female consumers’ online purchase intentions (OPIs). Originality/value To the best of the authors’ knowledge, this study is one of the first to examine an integrated model that consisted of SMU, social media marketing and social media influencers along with the theory of planned behavior constructs in their proposed research model in the context of cosmetics in India. The study also enriched the body of knowledge about using the PLS-SEM approach to predict OPI for cosmetics.

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Travelling to Tourism Destinations through the lens of Sustainability: An extended TPB Model to predict behavioural intention of Gen Z Consumers

Cited by 2 publications

References 0 publications

Attitudes of Generation Z Towards Sustainable Behaviour in Tourism

Attitudes of Generation Z Towards Sustainable Behaviour in Tourism

Unveiling the role of social media and females’ intention to buy online cosmetics

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