“…At-risk alcohol use in adults is undertreated in healthcare settings ( Sacks et al, 2015 , Stahre et al, 2014 ). In particular, rural populations experience increasing disparities in alcohol-related harms, including alcohol-related mortality ( Friesen et al, 2022 , Spencer et al, 2020 ), and are less likely to receive alcohol-related care ( Ali et al, 2022 , Davis and O’Neill, 2022 ). Compared to urban centers, alcohol-related care in rural areas is less affordable ( Pringle et al, 2006 ), of lower quality ( Edmond et al, 2015 ), and less accessible ( Cyr et al, 2019 , Small et al, 2010 ), with very few early interventions tailored to meet the specific needs of people in rural areas.…”