“…Reinforcers are said to be substitutable when consumption of one reinforcer is associated with a decrease in consumption of a concurrently available reinforcer (Green & Freed, 1993;Shore et al, 1997). Most previous studies that have used competing stimuli have done so to treat problem behavior purportedly maintained by automatic reinforcement, because it is often difficult or impossible to implement extinction for behavior thus maintained (e.g., Piazza et al, 1998;Piazza, Roane, Keeney, Boney, & Abt, 2002;Shore et al, 1997). The current results show that using a competing stimulus assessment can be useful even with responses reinforced by social consequences, for which extinction can be implemented.…”