It is difficult not to bear witness to pharmaceutical companies touting on multimedia outlets the benefits of targeted monoclonal antibodies (mAbs) as adjunct therapies for patients with advanced-stage cancer. "Tug-at-the-heartstrings" advertising campaigns promise more time and a better quality of life for those with metastatic disease. mAbs have been approved by the US Food and Drug Administration (FDA) for use as targeted therapies for patients with cancers of the lung, breast, blood, and others, 1 and emerging data have demonstrated a range of increased survival times with use. [2][3][4] Over 40 years in the making, mAbs have been successfully integrated into oncologic care, which speaks to the achievements of modern medicine, and the slow, incremental advances it takes to get there.A recent review article by Zhavi et al 5 detailed the winding road to what is now considered a mainstay of cancer treatment, augmenting radiation, chemotherapy, and surgical resection. Antibody therapy provides the advantages of both targeting tumor cells directly as well as evoking a long-lasting antitumor immune response. However, in studies in animal models dating back to the 1970s, antibody therapy would prove unsuccessful until the advent of humanized antibodies in the 1980s, followed by fully human antibodies with the use of transgenic mouse models thereafter. 5 More recent advances in antibody-based approaches have aimed at harnessing a person's own immunity to target cancer cells. Chimeric antigen receptor T-cell therapy engineers a patient's own T cells to identify, attack, and destroy tumor cells. 6 In this issue of Clinical Therapeutics , Qi et al 7 report on an analysis of cost-effectiveness and quality of life with the use of tisangenlecleucel in the treatment of patients with relapsed or refractory diffuse large B-cell lymphoma in a US model. Their analysis revealed 3.35 quality-adjusted life-years gained with the use of tisagenlecleucel compared to standard salvage chemotherapy, and a willingness-to-pay threshold of 150,000 USD per patient for cost-effectiveness. Their report is accompanied by the research of Ghosh et al, 8 who assesses treatment patterns along with health care costs and utilization of the chemo-immunotherapies ibrutinib ± rituximab as adjuncts in patients with relapsed mantel cell lymphoma, a rare form of non-Hodgkin lymphoma. Their analysis of US claims data reveals the cost-effectiveness benefit of the antitumor antibody ibrutinib ± rituximab used in the treatment of patients with relapsed disease, demonstrating that despite the up-front costs of the medications, decreases in daily medical costs resulted in a cost-saving strategy. The data from each of these articles affirm the added benefits of targeted immunotherapy for both patients and payors.However, nothing highlights the importance and urgency of the need for effective therapies for cancer more than when the disease affects one of our own. This month, our dear friend and former Editor-in-Chief, Dr. Richard "Dick" Shader writes about his ow...