Trends In Advertising Pharmaceuticals

Reynolds, William J.

doi:10.3109/j058v07n01_02

Cited by 4 publications

(5 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Advertisements that produce interpersonal interaction between the health professional and the consumer are especially effective. As one industry executive has noted, millions spent to advertise a drug that cannot accomplish what a doctor or pharmacist can in a single day (Reynolds, 1992).…”

Section: Ijphm 43mentioning

confidence: 99%

The state of public research on over‐the‐counter drug advertising

DeLorme

Huh

Reid

et al. 2010

International Journal of Pharmaceutical and Healthcare Marketing

View full text Add to dashboard Cite

Purpose -The over-the-counter (OTC) drug market is highly competitive, and consumer advertising is a prominent influence in OTC drug purchase and consumption. Given current marketplace conditions, it is important to summarize OTC drug advertising research. This paper aims to review the state of the public research literature on OTC drug advertising and provide a research agenda derived from the findings. Design/methodology/approach -A literature review was conducted to identify the key themes in OTC drug advertising research and secondary data were collected about the regulation, nature, functions, and scope of OTC drug advertising. Findings -Most pharmaceutical advertising studies have focused on prescription drugs, including the majority of direct-to-consumer advertising investigations. OTC drug advertising has received considerably less empirical attention. Since the mid-1970s, only 24 OTC drug advertising studies have appeared sporadically in the literature. The cumulative findings are interesting and suggestive but dated, fragmented, and incomplete. Though research interest has waned, OTC drug markets and advertising spending have not. Advertising remains a prominent OTC drug purchase and consumption driver, likely spurred on by self-medication and Rx-to-OTC drug switching. The state of the public research, the social and policy implications of self-medication, and the growing OTC drug market signal that it is time to revisit OTC drug advertising content, processes, and effects. Originality/value -The paper puts the subject of OTC drug advertising back on the radar of communication, advertising, and pharmaceutical marketing researchers and offers an agenda of research questions derived from the reviewed literature to guide and stimulate future studies.

show abstract

Section: Ijphm 43mentioning

confidence: 99%

The state of public research on over‐the‐counter drug advertising

DeLorme

Huh

Reid

et al. 2010

International Journal of Pharmaceutical and Healthcare Marketing

View full text Add to dashboard Cite

show abstract

“…The establishment of durable and reliable relationships with the key actor in the drug prescription, the doctor, must be fundamental to a successful marketing strategy in Brazil. The pharmaceutical companies could spend millions of dollars in advertising a drug but even such large investments would fail without the support of the prescribing doctors (Reynolds, 1992; Delorme et al , 2010). Therefore, sound knowledge of the factors that have an impact on the prescription of a drug is an especially important key to understanding the pharmaceutical market in Brazil.…”

Section: Discussion Of Findingsmentioning

confidence: 99%

Drug prescription practices in Brazil: a structural equation model

Ladeira

Dalmoro

Maehler

et al. 2011

International Journal of Pharmaceutical and Healthcare Marketing

View full text Add to dashboard Cite

PurposeThe paper's aim is to analyze the functional relationships between factors related to the prescription of medical drugs in Brazil.Design/methodology/approachA survey was conducted among 232 medical doctors in Brazil. Data were collected using a structured questionnaire. Five hypotheses on the factors impacting drug prescription were proposed, and the constructs were validated using a set of techniques pertaining to the calculation of structural equations.FindingsThe process of medical drug prescription in Brazil is positively correlated with all the presented constructs. However, the study found that the five proposed hypotheses demonstrated varying degrees of positive effect levels, ranging from strong to weak. Particularly, factors such as the characteristics of the drug and information available on a drug have the weakest effect, while the cost‐benefit ratio of a drug has a moderate effect. The drug's brand and its related advertising have the strongest effect.Practical implicationsThe results demonstrate the success of specific applications of advertising tools and brand construction in pharmaceutical marketing strategies targeting Brazilian physicians.Originality/valueThe study provides a broad map to understand the influences on drug prescriptions. Despite a prior study that found the behavior of physicians to be impacted by a different set of factors, this new research clearly shows that, in the Brazilian context, branding and advertising remain the major influences.

show abstract

“…The rate of a particular reaction is denoted by the letter k, where A stands for the frequency factor, Ea for the energy of activation, R for the gas constant (1.987 cal/deg mol), and T for the absolute temperature. Thermal degradation investigations are carried out between 40 and 80 0 C. (20) Humidity: 90% humidity for a week will normally be advised for the establishment of forced deterioration samples. Potential degradation products that may or may not arise under appropriate storage circumstances are produced by forced degradation experiments, but they aid in the development of stabilityindicating methods.…”

Section: Degradation Conditionsmentioning

confidence: 99%

A Review of Stability Indicating Methods and Forced Degradation Studies

Sonawane,

Chavan,

Narkar

et al. 2023

Int. J. Res. Publ. Rev.

View full text Add to dashboard Cite

Stability testing of pharmaceutical products is a complex collection of processes requiring significant expense, time consumption, and scientific skill. In order to improve the quality, efficacy, and safety of a pharmaceutical product, stability testing of drug substances and products is an important step in determining the best storage options and recommending labeling guidelines. The forced degradation parameter performed under stability testing is Hydrolytic degradation, Oxidation degradation, Acidic degradation, Alkaline degradation, and Thermal degradation. In this paper, we present a comprehensive review of the current state of the art of Conventional Techniques and Hyphenated Techniques in the analysis of drug degradation products. We also provide an overview of recent advances in high-performance liquid chromatography (HPLC) and Method development of pharmaceutical drugs.

show abstract

Trends In Advertising Pharmaceuticals

Cited by 4 publications

References 0 publications

The state of public research on over‐the‐counter drug advertising

The state of public research on over‐the‐counter drug advertising

Drug prescription practices in Brazil: a structural equation model

A Review of Stability Indicating Methods and Forced Degradation Studies

Contact Info

Product

Resources

About