Trends in retail pricing: A consumer perspective

Yeoman, Ian; Wheatley, Carol; McMahon‐Beattie, Una

doi:10.1057/rpm.2016.35

Cited by 6 publications

(3 citation statements)

References 27 publications

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“…Emerging from the airline and hotel industries, DP has been applied in retailing with online retails to adjust the price of products according to competitors, time, traffic, conversion rates and sales goals. The aim of dynamic pricing is to increase revenue and profit (Deksnyte et al , 2014; Yeoman et al , 2016). Whereas in sport, professional teams have used dynamic pricing structures to boost revenue taking into factors such as date of purchase, game opponent, weather and view (Drayer et al , 2012).…”

Section: Turning Point 8: Dynamic Pricing (Dp)mentioning

confidence: 99%

The turning points of revenue management: a brief history of future evolution

Yeoman

McMahon‐Beattie

2017

JTF

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Purpose The primary aim of revenue management (RM) is to sell the right product to the right customer at the right time for the right price. Ever since the deregulation of US airline industry, and the emergence of the internet as a distribution channel, RM has come of age. The purpose of this paper is to map out ten turning points in the evolution of Revenue Management taking an historical perspective. Design/methodology/approach The paper is a chronological account based upon published research and literature fundamentally drawn from the Journal of Revenue and Pricing Management. Findings The significance and success to RM is attributed to the following turning points: Littlewood’s rule, Expected Marginal Seat Revenue, deregulation of the US air industry, single leg to origin and destination RM, the use of family fares, technological advancement, low-cost carriers, dynamic pricing, consumer and price transparency and pricing capabilities in organizations. Originality/value The originality of the paper lies in identifying the core trends or turning points that have shaped the development of RM thus assisting futurists or forecasters to shape the future.

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Section: Turning Point 8: Dynamic Pricing (Dp)mentioning

confidence: 99%

The turning points of revenue management: a brief history of future evolution

Yeoman

McMahon‐Beattie

2017

JTF

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“…This is known as intra-gaze theory (Samarathunga and Cheng, 2021). The Sunderland AFC shop (www.safcstore.com) is like a department store and hence mimics retail tourism (Ian Yeoman et al , 2017). Sunderland AFC is a training ground for future leaders of the tourism industry, take Jordan Henderson (Captain of Liverpool FC) and Jordan Pickford (England Goalkeeper) as examples. Sunderland is not an overtourism city (Koens et al , 2018) in fact the opposite is true. Sunderland is not a cruise tourism destination (Ford, 2021) but has the potential to be one.…”

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confidence: 99%

“…33. The Sunderland AFC shop (www.safcstore.com) is like a department store and hence mimics retail tourism (Ian Yeoman et al, 2017).…”

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confidence: 99%

Editorial: Q. What can we learn from Sunderland AFC about the future of tourism? A. Absolutely everything.

Yeoman

2022

JTF

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underland: a football city and a city that is about football. A place where the epicentre of life is the football teamand that team is Sunderland Association Football Club (SAFC). Those born in Sunderland talk about Sunderland AFC at the pub, endlessly play out Jimmy Montgomery's double save from the 1973 FA Cup final and regard Bob Stokoe as a god. This city has only one team that matters and a visceral hatred of Newcastle United which is not only restricted to the Tyne-Wear football derbies. As a passionate Sunderland AFC fan and someone who was born in Sunderland, I grew up with the greetings of "Ha'way the lads" and the music of "Dance of the Knights". So, what has this got to do with the future of tourism? (I will tell you in a moment.

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Measuring the impact of long-haul low-cost carriers on lowering fares: A quasi-experimental design to assess the pre-COVID market

Miyoshi

Rubio

2022

Transport Policy

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Trends in retail pricing: A consumer perspective

Cited by 6 publications

References 27 publications

The turning points of revenue management: a brief history of future evolution

The turning points of revenue management: a brief history of future evolution

Editorial: Q. What can we learn from Sunderland AFC about the future of tourism? A. Absolutely everything.

Measuring the impact of long-haul low-cost carriers on lowering fares: A quasi-experimental design to assess the pre-COVID market

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