Trends in the Fashion Business: Spain and Italy in Comparison, 1973–2013

Abstract

This article investigates the dynamics that characterized the top fashion industry companies in Italy and Spain in the last three decades of the twentieth century and the first thirteen years of the new millennium. The first section describes the sources and the methodology adopted. The second compares the features and transformations of the largest firms in the industry. The third focuses on these companies in 2013. The fourth discusses our findings, focusing on the impact that globalization and a possible “advantage of backwardness” had on the emergence of Italy and Spain as trendsetters.

The Impact of Digitalization and Sustainability on Governance Structures and Corporate Communication: A Cross-Industry and Cross-Country Approach

“…Regarding the selected European countries-Italy, France and Spain-the impact of these industries on their overall economies is significant, even considering the relevant differences and specificities. The "Made in Italy" and "Made in France" logos are globally recognised as synonyms of excellence and exclusiveness in terms of products and trust in both artisan and industrial production [24]; also, currently, the concept of the "Made in Spain" logo, which identifies good quality products but at more affordable prices, representative of a simple and casual lifestyle, is gaining success on the market [27].…”

“…These aims are investigated in fashion and food companies from Italy, France and Spain [22][23][24][25][26][27][28]. Emphasis is placed on the way in which companies belonging to these sectors respond to digital pressures and sustainability concerns and how this response impacts their governance structures and corporate communications.…”