“…Key elements that distinguish valuesbased supply chains from traditional supply chains include product differentiation (e.g., by product characteristics, such as organic, local, fair trade); committing to the welfare of all participants in the food supply chain; and creating partnerships based on trust and shared governance (Bloom & Hinrichs, 2011;Stevenson & Pirog, 2008). Key goals for contractual and policy changes in values-based IFP are shortening the supply chain, supporting local agriculture, improving equity and transparency, and advancing environmental sustainability, nutritional quality, and the livelihoods of workers along the supply chain (Farnsworth et al, 2019;Goger, 2019;Jones et al, 2019).…”