“…During the Soviet period, the issues of advertising activities were usually ignored since, in the conditions of a planned economy, advertising was not in demand. Only in the post-Soviet epoch, the attention to the history, theory, and practice of advertising today has significantly increased on the part of both domestic and foreign researchers [1][2][3][4][5][6][7][8][9][10][11][12][13]. Nevertheless, within the boundaries of the designated topic, there are many unfilled niches, such as the influence of pre-Soviet traditions and Soviet innovations on advertising activities, the construction of methods and characteristics of this activity under the influence of socio-cultural features of the NEP period, etc.…”