2022
DOI: 10.56405/dngcrj.2022.07.01.09
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Tribal Healthcare System in Kerala during the Pandemic

Abstract: In Kerala, 36 Scheduled Tribe communities live in various districts. Wayanad has 35 per cent of the state’s tribal population. Out of these 36 tribal groups, Wayanad has eight major and three minor tribal groups. With the outbreak of COVID, the Government of India ordered a lockdown in March 2020 to protect people from the spread of COVID. In Kerala and Wayanad district, State Government initiated COVID prevention activities and awareness all over the state. To prevent COVID, the district administration starte… Show more

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“…Segmentation techniques, which emerged originally as a means of differentiating commercial market demand with a view to targeting distinctive groups [ 6 ], employ cluster analysis or related methods such as latent class analysis to identify groups within a large population that exhibit patterns of responses across a complex set of variables [ 7 ]. As such, they provide an important complement to more qualitative or descriptive efforts to understand population issues in the pandemic [ 8 , 9 ]. In terms of public health message targeting, breaking up a heterogeneous audience into relatively more homogeneous audiences permits message content to be geared to the life experiences, worldviews and social opportunities and constraints of specific population segments, and dissemination channels preferred by those segments.…”
Section: Introductionmentioning
confidence: 99%
“…Segmentation techniques, which emerged originally as a means of differentiating commercial market demand with a view to targeting distinctive groups [ 6 ], employ cluster analysis or related methods such as latent class analysis to identify groups within a large population that exhibit patterns of responses across a complex set of variables [ 7 ]. As such, they provide an important complement to more qualitative or descriptive efforts to understand population issues in the pandemic [ 8 , 9 ]. In terms of public health message targeting, breaking up a heterogeneous audience into relatively more homogeneous audiences permits message content to be geared to the life experiences, worldviews and social opportunities and constraints of specific population segments, and dissemination channels preferred by those segments.…”
Section: Introductionmentioning
confidence: 99%