2024
DOI: 10.1108/caer-07-2023-0207
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Tripartite evolutionary game and simulation analysis of brand enhancement for geographical indications agri-food

Weixia Yang,
Congli Xie,
Lindong Ma

Abstract: PurposeThe construction of geographical indications agri-food (GIAF) brands play an important role in rural revitalization in China, this study aims to explore how to jointly promote brand building among multiple parties.Design/methodology/approachA tripartite game model of the producers, sales operating enterprises, and local governments is constructed to analyze the strategy choice of the parties in the complex system behavior evolution stability, and the simulation analysis of the influence factors of brand… Show more

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Cited by 2 publications
(1 citation statement)
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“…For online agricultural products quality issues, consumer evaluation and complaint feedback were introduced to an evolutionary game model about green product quality supervision with the participation of the governmental supervision department, e-commerce platform, online seller, and consumer [ 33 ]. Yang, Xie and Ma established a tripartite game model of the producers, sales operating enterprises, and local governments to analyze the behavior of the parties and the influence of brand construction to rural revitalization [ 36 ].…”
Section: Literature Reviewmentioning
confidence: 99%
“…For online agricultural products quality issues, consumer evaluation and complaint feedback were introduced to an evolutionary game model about green product quality supervision with the participation of the governmental supervision department, e-commerce platform, online seller, and consumer [ 33 ]. Yang, Xie and Ma established a tripartite game model of the producers, sales operating enterprises, and local governments to analyze the behavior of the parties and the influence of brand construction to rural revitalization [ 36 ].…”
Section: Literature Reviewmentioning
confidence: 99%