Triple-Play Competition in the U.S. Telecommunications Industry: Exploring Cable Operators' Adoption Pattern of Triple-Bundled Services

Determinants of IPTV diffusion

“…127 The positive relationship between market size and the provision of new services has also been empirically supported by 128 scholarship. Seo (2007) revealed that in areas where market size is larger, a firm is likely to offer new services. Thus, market 129 size is closely associated with the IPTV firm's strategic decision to expand its business, which consequently expands poten- fusion, this study formulates the following fixed effects regression models.…”

Strategic Bundling of Telecommunications Services: Triple-Play Strategies in The Cable TV and Telephone Industries

“…Seo (2007) studied triple-play competition in the cable industry and found that cable operators in local markets with higher income and population density as well as having a large video subscriber base are more likely to adopt tripleplay strategies. Ceci and Prencipe (2005) suggested that technological and regulatory changes may render a firm to bundle its products so to take advantage of product complementarities.…”

Examining Factors Influencing Early Paid Over-The-Top Video Streaming Market Growth: A Cross-Country Empirical Study

“…Thus, media firms may expect higher potential returns in larger, untapped markets, as well as mitigate their investment risks [40]. Seo [41] also discovered that in areas where the market size is larger, media firms are likely to provide new services. In addition, a previous study also revealed that the pay TV market size contributes to IPTV penetration [37].…”