We calculate isotope shifts and perform a normal-coordinate analysis to explain the observed systematic
variation with isotopic composition of the intersystem crossing for deuterated pentacene in p-terphenyl. The
tuning of a near resonance of the first excited singlet state S1 and vibrational levels of T3 by S1 ← T3 isotope
shifts is analyzed. The physics of isotope shifts is discussed, and an explanation is given for the
phenomenological sum rule dictating additivity of isotope shifts upon multiple substitution. We discuss
mechanisms through which the host matrix interactions influence isotope shifts and increase inhomogeneous
broadening.