Surface ozone (O3) is influenced not only by anthropogenic emissions but also by meteorological factors, with wind direction being one of the most overlooked factors. Here, we combine the observational data of both O3 and wind flow to compare the variation in O3 with wind direction between coastal and inland regions of Fujian, a province in the southeast coast of China with a complicated topography. We further conduct a numerical simulation using a global chemical transport model, GEOS-Chem, to interpret the observational results, explore the linkages between these O3 variations and wind flows, and identify the dominant processes for the occurrence of high O3 that varies with wind flows. The results from the observations from 2015–2021 suggest that, over coastal regions, surface O3 concentrations show a strong dependence on wind flow changes. On average, during the daytime, when southeasterly winds prevail, the mean of O3 concentrations reaches 83.5 μg/m3, which is 5.0 μg/m3 higher than its baseline values (the mean O3 concentrations), while the northwesterly wind tends to reduce surface O3 by 6.4 μg/m3. Such positive O3 anomalies with southeasterly wind are higher in the autumn and summer than in the spring and winter. During the nighttime, the onshore northeasterly wind is associated with enhanced O3 levels, likely due to the airmass containing less NO2, alleviating the titration effects. Over inland regions, however, surface O3 variations are less sensitive to wind flow changes. The GEOS-Chem simulations show that the prevailing southeasterly and southwesterly winds lead to the positive anomaly of a chemical reaction of O3 over coastal regions, suggesting enhanced photochemical production rates. Furthermore, southeasterly winds also aid in transporting more O3 from the outer regions into the coastal regions of Fujian, which results in elevated surface O3 when southeasterly wind dominates. When affected by wind flows in both directions, the chemical reaction and transport in the inland regions do not exhibit significant differences in terms of their impact on O3. This could be one of the reasons for the difference in O3 distribution between coastal and inland regions. This study could help to deepen our understanding of O3 pollution and aid in providing an effective warning of high-O3 episodes.