True Brits? Authoring National Identity in Anglo-Japanese Fashion Exports

Dreams of Small Nations in a Polycentric Fashion World

“…Secondly, it is significant that in the same period as Japanese designers were celebrated as the greatest innovators of international fashion, the country had become the major importer of European luxury goods. Japan was never a passive emulator of Western taste, and it was the adaptation to its demanding consumer market that set Louis Vuitton and similar companies on the track of the commercialization strategies that led to their phenomenal sales in the first decade of the twenty-first century (Goodrum 2009;Hata 2004;Thomas 2007). Thirdly, the long-term influence that Japan has exercised on international fashion comes neither from its avant-garde brands, nor from its consumer markets, but from the youth subcultures for whom dress is particularly significant (Keet 2007).…”

Scottish fashion influencers: Constructing a style identity on Instagram

“…However, this still suggests that symbols like Scottish tartan are likely to dominate. Goodrum (2009) explores the export of national identity in fashion through a case study of two luxury fashion brands. She found that ethnic or national symbols are important and that these should take audience perceptions into account.…”

“…She found that ethnic or national symbols are important and that these should take audience perceptions into account. Some of these studies cite the importance of authenticity in the production of national fashion identity (Goodrum, 2009;Segre Reinach, 2015). In these examples the reception of identity was found to be most successful when perceived as genuine and real.…”