2004
DOI: 10.1515/auk-2004-0110
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Trust among Internet Traders

Abstract: Standard economic theory does not capture trust a mong anonymous Internet tra ders. But w hen traders are allowed to have social preferences , u ncertainty about a seller's morals opens t he door for trust, reward, exploitation and reputation building. We report experiments suggesting that sellers' intrinsic m otivations to be trustworthy are not sufficient to sustain tra d e w hen not complemented by a feedb ack system. We demons trate that it is the interac tion of sodal preferences and cleverly designed rep… Show more

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Cited by 42 publications
(10 citation statements)
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“… The overall rate of trustees who chose return in the TG is 40% (and 40% in the control condition only). This is in line with what Snijders and Keren [39] find with Dutch students (44%) and what Bolton and colleagues [40] find with German students (37%), but lower than what McCabe and colleagues [37] find with US students (65%). However, McCabe and colleagues [37] give trustees a comparatively high monetary incentive to choose return and their rate is similar to what Snijders and Keren [39] find with a comparable payoff structure (63–75%).…”
Section: Resultssupporting
confidence: 90%
“… The overall rate of trustees who chose return in the TG is 40% (and 40% in the control condition only). This is in line with what Snijders and Keren [39] find with Dutch students (44%) and what Bolton and colleagues [40] find with German students (37%), but lower than what McCabe and colleagues [37] find with US students (65%). However, McCabe and colleagues [37] give trustees a comparatively high monetary incentive to choose return and their rate is similar to what Snijders and Keren [39] find with a comparable payoff structure (63–75%).…”
Section: Resultssupporting
confidence: 90%
“…Perhaps the best-known example of an institutional mechanism to promote cooperation is the wide-spread use of reputation systems or "rating systems" 7 , allowing users to publicly "rate" their experience with their exchange partners through some type of fixed and often quantified format (e.g., the ubiquitous "five stars") or through a free-form qualitative format (e.g., written reviews). Conceptually, reputation systems promote trust and cooperation in much the same way social embeddedness does: by allowing actors to monitor each other's past behavior, potential defectors are incentivized to cooperate or deterred from entering the market (Bolton et al 2004b;Przepiorka 2013;Resnick and Zeckhauser 2002;Tadelis 2016). Meanwhile there is ample empirical evidence from lab experiments (Bolton et al 2004b(Bolton et al , 2004a, field experiments (Resnick and Zeckhauser 2006) and observational studies on online markets (Diekmann et al 2014;Kollock 1999b;Przepiorka et al 2017;Resnick and Zeckhauser 2002) that such reputation systems indeed tend to promote trust, and as such these systems are widely considered to be the key innovation that makes trust in online interactions (including sharing economy interactions) feasible (e.g., Botsman and Rogers 2010).…”
Section: Solutions For Two-person Dilemmasmentioning
confidence: 99%
“…In indirect reciprocity situations (24)(25)(26), individuals who have helped others are given support (here, money), that is, the supporters improve their reputation and are rewarded in turn: ''give and you shall receive'' (27)(28)(29)(30). Because players would risk their reputation if they did not cooperate in a public goods game, that was alternated with the indirect reciprocity game; alternating rounds of these two games may induce cooperation in the public goods game (21)(22)(23).…”
mentioning
confidence: 99%