Trust as Wellbeing Factor

Abstract

This paper discusses a role of trust in post-industrial society. I argue that a social theory of trust advanced and methodologically inconsistently. Trust is a key characteristic of developed human society, which is showing at two levels: individual and social (trust to public institutes and Government as a whole). In particular, trust is defined a progress. Success of self-actualization ones society depends on widespread element of culture -trust. I content the idea that trust is a product of traditional society based on principle of absolute faith that is confidence in ones and his actions. Trust is irrational, it correspond to notion "sense of trust". Contemporary sociology besides gives another one explanation of trust: trust is a product of rational activity, based on reflection. The modern sociological questioning shows that since early 1990s until 2000s, there is a strong tendency for rising of distrust. I also argue that the post-industrial society is in need of trust which is providing base for social communication.

Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China

“…This indicates that online vendors should put continued efforts to instill trust instead of taking it for granted. Also, high trustworthiness underpins individual wellbeing (Nataliya, 2015 ), which suggests that the enhancement of trust could catalyse consumers’ and even societies’ wellbeing, which might remind policy-makers to take corresponding measures. Lastly, privacy stress is not significant, which reflects that people tend to concede privacy protection during uncertainty.…”