2022
DOI: 10.3390/healthcare10050938
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Trust-Based Research: Influencing Factors of Patients’ Medical Choice Behavior in the Online Medical Community

Abstract: The medical service is a special credit commodity, and trust plays a very important role in patients’ online medical choice behavior. By collecting information about the doctors on China’s leading online medical platform (Platform A), a regression analysis model was constructed, based on the credibility theory model, which has the following three dimensions: ability trust, benevolence trust, and integrity trust. The results showed that the medical title of the doctors, their department’s reputation, the number… Show more

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Cited by 6 publications
(5 citation statements)
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“…However, studies have shown that most patients only engage in the act of signing on with doctors, with only a very few actually utilizing them [ 18 ]. The results of this study indicate that the proportion of patients with multiple chronic conditions who choose to visit hospitals is still higher than the proportion of patients choosing primary healthcare institutions, indicating inadequate utilization of family doctors by patients with multiple chronic conditions [ 19 ]. Therefore, improving the utilization rate of family doctors is an important means to enhance patient trust and the clinical visit rate to primary healthcare institutions.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…However, studies have shown that most patients only engage in the act of signing on with doctors, with only a very few actually utilizing them [ 18 ]. The results of this study indicate that the proportion of patients with multiple chronic conditions who choose to visit hospitals is still higher than the proportion of patients choosing primary healthcare institutions, indicating inadequate utilization of family doctors by patients with multiple chronic conditions [ 19 ]. Therefore, improving the utilization rate of family doctors is an important means to enhance patient trust and the clinical visit rate to primary healthcare institutions.…”
Section: Discussionmentioning
confidence: 99%
“…There is presently a low level of awareness among the general population regarding hierarchical medical services and family doctors in China [ 23 ], and this results in a low utilization rate of primary healthcare institutions. Therefore, efforts should be made to promote hierarchical medical services and family doctors to raise awareness among older patients with multiple chronic conditions regarding the convenience, continuity, and individualized treatment provided by primary healthcare institutions, so as to attract them to medical care at these institutions [ 19 ].…”
Section: Discussionmentioning
confidence: 99%
“…By analyzing the construction modes of online healthcare platforms ( 10 ) and the development of online diagnosis and treatment ( 11 – 13 ), it was found that online diagnosis and treatment services play an important role in solving the problem of offline “re-visits and drug renewal” for chronic disease patients ( 14 ). By increasing the willingness of chronic disease patients to see a doctor on the Internet, chronic disease patients can turn to enjoy online diagnosis and treatment services ( 16 , 17 ). Additionally, due to the development of science and technology, intelligent medical devices can help chronic disease patients better carry out online “re-visits and drug renewal.” Chronic disease patients can use intelligent medical devices to detect or monitor their physiological indicators anytime and anywhere, providing data for online diagnosis and treatment ( 25 , 26 ).…”
Section: Discussionmentioning
confidence: 99%
“…Whether chronic disease patients are willing to choose online diagnosis and treatment services is still an interesting topic under research. Li and Qiu believe that if telehealth can satisfy or exceed the doctor-patient interaction level of the traditional medical treatment process, patients will turn to choose online diagnosis and treatment services (16,17). Also, doctors' response time of the first-visit has a significant impact on the re-visits behavior of the patients (18)(19)(20)(21)(22).…”
Section: Introductionmentioning
confidence: 99%
“…The “personal advertisement” of physicians on the internet hospital is the first-hand objective information that patients can consult, and the “quality of advertisement” determines whether physicians can have new customers. Qiu et al’s [ 10 ] research found that factors like doctors’ medical titles, the reputation of the department where they work, the number of gifts received, and the number of patients registered after seeing a doctor have significant positive effects on choosing a doctor. According to Chen et al’s [ 11 ] research, physicians’ titles and city level weakly impact the number of physicians’ consultations.…”
Section: Introductionmentioning
confidence: 99%