Trust factors influencing virtual community members: A study of transaction communities

Wu, Jyh-Jeng; Chen, Ying‐Hueih; Chung, Yu-Shuo

doi:10.1016/j.jbusres.2009.03.022

Cited by 266 publications

(204 citation statements)

References 37 publications

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“…Commitment is defined as a consumer's conviction to maintain (rather than terminate) a relationship that might produce functional and emotional benefits [35]. Additionally [36] referred to Commitment as the willingness to develop and maintain a positive exchange relationship. Commitment has been defined as a customer's sense of belonging and involvement or association with the service provider [37,38].…”

Section: Commitmentmentioning

confidence: 99%

Customer Loyalty towards Internet Banking in Nigeria

Ogiri¹

2017

JAEF

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Abstract. Easy accessibility of information on banking activities has enabled customers to easily compare various bank products and thereby easily switch from one bank to another, resulting in diminishing customer loyalty. This results in retail banks continually working hard to make new innovations or improve their internet banking services in order to make their bank a better choice for the customer. Previous researches have shown that customer loyalty is essential for the survival and profitability of e-commerce. We investigate whether customers' trust, satisfaction, commitment, bank reputation, and the bank's website quality predict customer e-loyalty in a survey using structured questionnaire. Ordered logistic regression analysis was used to analyse the data. The results of the study revealed that bank reputation, satisfaction, trust, and commitment have a significant and positive impact on customer e-loyalty towards internet banking in Nigeria. However, website quality has a positive but insignificant influence on customer e-loyalty towards internet banking. The result further showed that reputation is an essential factor in building customer e-loyalty.

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Section: Commitmentmentioning

confidence: 99%

Customer Loyalty towards Internet Banking in Nigeria

Ogiri¹

2017

JAEF

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“…Originado da psicologia social, o conceito de comprometimento está relacionado à associação do desejo do consumidor em continuar uma relação com a empresa, ao escolher seus produtos e/ou serviços, e em resistir às ofertas da concorrência (Freire & Nique, 2005;Wu, Chen, & Chung, 2009) A dimensão instrumental (ou calculativa) reflete o comprometimento do trabalhador com a organização, enquanto existir a percepção de benefícios. Por outro lado, o enfoque afetivo, segundo Gruen, Summers e Acito (2000), é o grau em que o membro e a organização estão ligados, em base em quão bem ele se sente sobre tal organização.…”

Section: Valor E Comprometimentounclassified

Papel Moderador da Marca e Mediação do Valor Percebido na Intenção de Recompra

et al. 2017

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Resumo O nível de preço, o valor percebido na troca relacional e o comprometimento podem impactar a intenção de recompra. Neste sentido, este estudo, a partir de uma revisão da literatura, identificou que a percepção do nível de preço, do valor e do comprometimento afetivo e normativo podem interferir na intenção de recompra. A partir destes pressupostos teóricos, esta pesquisa teve por objetivo, em um primeiro momento, analisar o impacto destes construtos sobre a intenção de recompra de smartphones de duas marcas; em um segundo momento, identificar a moderação da marca sobre as relações do modelo teórico apresentado; e, em um terceiro momento, identificar a mediação do valor percebido sobre a percepção do nível de preço e a intenção de recompra. Assim, a partir do estudo com 732 consumidores de smartphones, identificou-se que nove das dez hipóteses propostas foram confirmadas. Outra contribuição desta pesquisa se refere ao papel moderador da marca e o papel mediador do valor percebido sobre a intenção de recompra.

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“…The questionnaire used in this study was developed according to existing literature on UTAUT and trust (e.g., Venkatesh et al, 2003;Lu, Zhao, & Wang, 2010;Wu, Chen, & Chung, 2010) with VC reuse scenarios in mind. The items were created on the basis of previous scholars' instruments to reflect consumers' general dispositions toward behavioral intentions.…”

Section: Questionnaire Developmentmentioning

confidence: 99%

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

Yang

Chen

2017

IJIKM

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Aim/PurposeThis study uses a cosmetic virtual community (VC) as the research context and the UTAUT model as the theoretical structure aim to explore factors affecting the re-usage intentions of VC members. BackgroundThe Internet use rate of VC was up to 50%, thereby implying that VC gained the attention of Internet users. Therefore, operating a VC will be an effective way to communicate with customers. However, to maintain an existing member is more efficient than creating a new one. As such, understanding determinants of VC members' re-use intentions becomes important for firms. MethodologyThrough an online survey, 276 valid responses were gathered. The collected data were examined by performing confirmatory factor analysis, structural equation modelling procedures, as well as the moderator analysis. ContributionThis study shows the importance in the context of online cosmetics-related VC, which was rarely explored before. We provide issues for future research, despite the accumulated academic literature related to UTAUT and VC. Findings Results show that only performance expectancy and social influence significantly affecting re-usage intentions and only gender has moderating effects on the path from performance expectancy to VC re-use intention and from trust to VC re-use intention. Recommendations for PractitionersThis study found that users emphasized performance expectancy most of all. A cosmetic product-related VC should introduce products abundantly, offer useful information, and help people accomplish tasks quickly and productively. Re-usage Intentions of Virtual Communities 18 Recommendation for ResearchersFuture researchers may use our findings to conduct further positivist research in the area of social influence using different subjects and research contexts.

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Trust factors influencing virtual community members: A study of transaction communities

Cited by 266 publications

References 37 publications

Customer Loyalty towards Internet Banking in Nigeria

Customer Loyalty towards Internet Banking in Nigeria

Papel Moderador da Marca e Mediação do Valor Percebido na Intenção de Recompra

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

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