Trust in consumer-to-consumer electronic commerce

Jones, Kiku; Leonard, Lori N. K.

doi:10.1016/j.im.2007.12.002

Cited by 218 publications

(133 citation statements)

References 41 publications

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“…According to Utz et al (2012), online buying is usually a situation where there is information asymmetry. Buyers or sellers often have a lack of information about the other party (Jones and Leonard, 2008). The existence of testimony helped to overcome the problems of information asymmetry.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Cognitive Trust and E-Wom on Purchase Intention in C2c E-Commerce Site

Alfina¹,

Ero²,

Hidayanto³

et al. 2014

Journal of Computer Science

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In the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to explain the purchase intention in the C2C e-commerce environment. In the model, buyer's trust to the seller is a major factor that influences the purchase intention. Cognitive trust and adoption of e-WOM information is used as a factor that explains how trust is formed. We tested the model by distributing online questionnaires in Kaskus forum, the largest online shopping community in Indonesia. Total 114 valid questionnaire responses were used for analysis. The analysis was conducted using PLS and Smart PLS 2.0 as the tools. Our results showed that trust have a positive and significant effect to the purchase intention. Later it was found that two cognitive trust variables, the perception of ability and integrity of the seller, along with the adoption of e-WOM information have a positive and significant impact on the trust to the seller.

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Section: Introductionmentioning

confidence: 99%

The Impact of Cognitive Trust and E-Wom on Purchase Intention in C2c E-Commerce Site

Alfina¹,

Ero²,

Hidayanto³

et al. 2014

Journal of Computer Science

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“…Previous literature usually refers to the intentions to accept vulnerability in e-commerce situations [31]. Schoorman et al [55] have used the term trusting intentions to mean the trust that employees have in their general manager.…”

Section: Willingness To Accept the Jobmentioning

confidence: 99%

“…First, we pay extra attention to the trusting beliefs extending the traditionally used TRA and technology acceptance model (TAM) models for the analysis of innovations acceptance. Second, while the vast majority of previous works, analyzing how trusting beliefs influence on online adaptations, have been focused on the trust of online buyers [6,30,31,36,39,60], other literature has highlighted the importance of understanding the trust of agents who do not purchase online a firm's products or services [17]. These agents are particularly important because the vast majority of online users are merely retrieving information rather than making purchases [7].…”

Section: Introductionmentioning

confidence: 99%

The importance of trusting beliefs linked to the corporate website for diffusion of recruiting-related online innovations

2010

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Recruiting-related online innovations represent growing and high-potential opportunities for employers to broaden the reach of their recruiting efforts as well as reduce costs. The diffusion of innovative approaches for online recruiting, however, may experience bias due to potential employees' lack of trust in firms offering positions online, particularly when the firms are small, operate in a risky industry, or are relatively unknown. We use the theory of reasoned action to propose that users of a corporate website develop trust beliefs with regard to three characteristics of the firm: ability, integrity, and benevolence. We have proposed three hypotheses highlighting the importance of trust generated by the corporate website in potential employees. Our experimental results involved a sample of 218 potential employees. These subjects were offered a consulting position in a fictional firm, which could only be known through its corporate website. Although previous literature has paid marginal attention to the influence of users' beliefs regarding corporate integrity and benevolence, our findings showed that users' perceptions of the corporate website regarding firm integrity and benevolence increased the users' willingness to accept a job at the firm. We propose implications of our results for practitioners and for the literature of trust in online contexts.

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“…The competitive equilibrium in e-commerce was investigated in the paper (Dube et al, 2007). A model of consumer-toconsumer (C2C) e-commerce trust was developed and tested (Jones and Leonard, 2008). Out-of-date information in e-commerce application systems was explored (Li et al, 2007).…”

Section: Introductionmentioning

confidence: 99%

Impact of the external e-commerce on monopoly

Liu¹

2013

Afr. J. Bus. Manage.

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Many traditional monopoly industries are pervaded by the external e-commerce in recent years. It is therefore important to address the internet in these special industries. We establish a model under the monopoly with the external e-commerce and the corresponding properties are achieved. This paper shows that it is advantageous for the e-commerce if there are more consumers with internet prone. The effects of the change of the market size are also discussed and we find that this change has more effects on the offline sales. In essence, we characterize the e-commerce with the industrial organization theory in this work.

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Trust in consumer-to-consumer electronic commerce

Cited by 218 publications

References 41 publications

The Impact of Cognitive Trust and E-Wom on Purchase Intention in C2c E-Commerce Site

The Impact of Cognitive Trust and E-Wom on Purchase Intention in C2c E-Commerce Site

The importance of trusting beliefs linked to the corporate website for diffusion of recruiting-related online innovations

Impact of the external e-commerce on monopoly

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