Trust in Intraorganizational Relationships: The Case of COOPERORG-DF

Abstract

Purpose: Associativism and cooperativism, as social technologies, are promoters of rural development. Social capital and, above all, trust is essential for the success of organizations. The study considers – from the perspective of the members – the relationships of trust in the Cooperative of Producers of the Organic Market of Brasília, Federal District, as well as identifying the social capital formed by actors that make up this organization. Methodology: The research is applied, has an exploratory character, a qualitative and quantitative approach, representing a case study. The dimensions of organic food production in the DF are highlighted through the collection of updated data and, also, with emphasis on informality and the flow constant of (in)formal relations in the cooperative environment. Results and Discussion: The demographic and socioeconomic profile of the cooperative members demonstrate the influence of the strengthening of cooperative actors on the development of their own businesses, contrasting with the current development of the cooperative. The results reveal the gaps observed in cooperative management, demonstrating the importance of relationships based on trust for strategic management, as well as for strengthening social capital as a basis for the development of cooperative organizations. Implications of the Research: It is hoped that the results presented can support future studies and research relevant to collective actions based on trusting relationships and contribute to positive changes in cooperativism. Originality and Value: The research innovates in the presentation of a research agenda based on the construct – trust, observed in the interpretation of cooperative actors who form the first cooperative of organic food producers in the Federal District, Federal Capital of Brazil.