“…Nevertheless, although the credibility of health Web sites and pages may depend on site genres (Flanagin & Metzger, 2007;Iding, Crosby, Auernheimer, & Klemm, 2009), factors such as site design can counteract the effect of Web site genre on site credibility (Flanagin & Metzger). Meanwhile, a number of studies also measured consumers' global trust in various sources of health information, such as doctors, television, newspapers and magazines, relatives and friends, and the Internet (Khoo, Bolt, Babl, Jury, & Goldman, 2008;Musa, Schulz, Harris, Silverman, & Thomas, 2009;Narhi, 2007). This practice appears to be acceptable: Several Health Information National Trends Survey studies that use such measures have been published (Hesse et al, 2005;Hong, 2008;Ling, Klein, & Dang, 2006;McQueen, Vernon, Meissner, Klabunde, & Rakowski, 2006;Rains, 2007;Roach et al, 2009;44 Y. Ye Rutten, Augustson, Doran, Moser, & Hesse, 2009), and some of them have been highly cited McQueen et al;Ramanadhan & Viswanath, 2006).…”