Trust intentions in readers of blogs

Doyle, James D.; Heslop, Louise A.; Ramírez, Alex; Cray, David

doi:10.1108/01409171211256226

Cited by 26 publications

(25 citation statements)

References 62 publications

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“…Travel blogs can be defined as those forums and individual entries which relate to planned, current or past travel (Pühringer and Taylor, 2008). Blogs inherit the special characteristics of the Internet, such as credibility, information sharing, social interaction, and usability (Doyle et al, 2012;Hsu and Lin, 2008;Keng and Ting, 2009;Johnson and Kaye, 2004;Yang, 2007). Blogs also emphasize human interface, such as blog posting, comments functions, and really simple syndication (RSS) technology (Litvin et al, 2008;Pearce, 2012;Zehrer et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

Promoting Relationship Marketing of Tour Leaders’ Blog: The Role of Charisma

Tsaur

Yen

et al. 2013

Journal of Tourism Research

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Whether blogs possess relationship marketing outcomes is a subject that has not been analyzed empirically. The purpose of this study is to examine the relationship between blog function characteristics and relationship marketing outcomes as well as to clarify the role of tour leaders’ charisma. Online survey data from 415 customers indicate that blog function characteristics have a positive effect on relationship marketing outcomes. Tour leaders’ charisma also has a significant moderating effect on the relationship between blog function characteristics and relationship marketing outcomes. Implications of these findings as well as future research are subsequently discussed. Copyright © 2013 John Wiley & Sons, Ltd.

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Section: Introductionmentioning

confidence: 99%

Promoting Relationship Marketing of Tour Leaders’ Blog: The Role of Charisma

Tsaur

Yen

et al. 2013

Journal of Tourism Research

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“…In this study previously developed and validated scales are used to measure the constructs. Vlogger Characteristics measures were derived from Blogger characteristics literature adopted from Doyle et al (2012), with two sub-dimensions: Engagement Knowledge and Authoritative Knowledge. Three items that are used are developed by Wiedmann et al(2010) to measure WOM.…”

Section: Methodology Measuresmentioning

confidence: 99%

Can Vloggers Characteristics Change Online-Shopping Intentions? The Role of Word of Mouth Effect as a Communication Tool

BAYAZIT

Durmuş

Yıldırım

2017

AJIT-e

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Purpose - Vlogging enables individuals to share experiences, knowledge and diaries with the online community. Recently many studies have shown that vloggers’ main characteristics and blog types have a direct influence on users as an effective medium. As vlogs have become an important tool for interactive communication, the purpose of this paper is to understand the relationship between vloggers’characteristics, trust, word of mouth and intention of online shopping. This study implies that the vblog can be a meaningful learning platform and the vlogging can be a significant medium in having/sharing the informal knowledge for online shopping. Design/Methodology/Approach- Based on various theories, the structural equation modelling approach was proposed in this study. A survey with convenience sampling involving 357 vlog users as participants was analyzed in the empirical study to investigate whether the usefulness of vbloggers’ recommendations and trusting beliefs towards vblogger has influence on consumers’ behavioral intentions towards word of mouth and online shopping. Findings-The results showed that vloggers’ characteristics had significant influential effect on vlog users’ attitude towards and intention to shop online. Moreover, the findings indicated that engagement characteristics of vloggers elicited trust more than authoritative knowledged characteristics of vloggers. As a result of the path analysis it is discovered that the intention to shop online is triggered through trust and word of mouth communication. Engagement knowledge has more power on the relationship between word of mouth communication and the intention to purchase. As much as users trust that the content of the vlog is based on true information and not for advertising strategy, the more likely they want to share the information virally. That would have a direct impact to the increasing intention to buy. Originality/Value- The originality of this paper is to study vlogging, which is a new working field in the scholarly literature, and its correlation to users’ intention to buy. This study especially analyzes the vlog characteristics and their increasingly leading factors to users/readers’ attractiveness intention to buy. The value of this study concentrated on the trust issue and its positive relation to amateur vloggers instead of authorative knowledged based ones.

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“…Vlogger Characteristics measures were derived from Blogger characteristics literature adopted from Doyle et al (2012), with two sub-dimensions: Engagement Knowledge and Authoritative Knowledge. Three items that are used are developed by Wiedmann et al(2010) to measure WOM.…”

Section: Methodology Measuresmentioning

confidence: 99%

Can Vloggers Characteristics Change Online-Shopping Intentions? The Role of Word of Mouth Effect as a Communication Tool

Bayazıt¹,

Durmuş²,

Yıldırım³

2017

AJIT-e

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Findings-The results showed that vloggers' characteristics had significant influential effect on vlog users' attitude towards and intention to shop online. Moreover, the findings indicated that engagement characteristics of vloggers elicited trust more than authoritative knowledged characteristics of vloggers. As a result of the path analysis it is discovered that the intention to shop online is triggered through trust and word of mouth communication. Engagement knowledge has more power on the relationship between word of mouth communication and the intention to purchase. As much as users trust that the content of the vlog is based on

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Trust intentions in readers of blogs

Cited by 26 publications

References 62 publications

Promoting Relationship Marketing of Tour Leaders’ Blog: The Role of Charisma

Promoting Relationship Marketing of Tour Leaders’ Blog: The Role of Charisma

Can Vloggers Characteristics Change Online-Shopping Intentions? The Role of Word of Mouth Effect as a Communication Tool

Can Vloggers Characteristics Change Online-Shopping Intentions? The Role of Word of Mouth Effect as a Communication Tool

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