Trust me, I am the social media manager! Public sector communication's trust work in municipality social media channels

Lovari, Alessandro; Materassi, Letizia

doi:10.1108/ccij-01-2020-0027

Cited by 10 publications

(5 citation statements)

References 39 publications

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“…Trust is commonly understood as a key intangible asset and a measure of organizational legitimacy , meaning public sector organizations that are highly trusted by citizens-the trustors in the relation-are more likely to succeed in their endeavors. Thus, scholars studying public sector communication have traditionally shown great interest in the degree to which citizens and stakeholders trust public sector organizations and how those organizations can gain that trust in the digital environment (see e.g., Lovari & Materassi, 2021;Reinikainen et al, 2020).…”

Section: Discussionmentioning

confidence: 99%

“…As a result of new public management (NPM) reforms (Lovari & Valentini, 2020), increased importance has been placed on communication as a tool for organizing and managing activities across departments and units, for negotiating and discussing policies, and for ensuring transparency and accountability regarding organizational intentions, behaviors, and actions. Public sector organizations in many Western societies have, in fact, responded to calls for transparency, openness, and citizen-oriented communication and have successfully launched services that are, for example, based on social media (Lovari & Materassi, 2021).…”

Section: Definitions Of the Topic And Previous Studiesmentioning

confidence: 99%

“…On the bright side, previous studies on public sector organizations show encouraging signs of digitalization of public sector communications, examining how these organizations utilize social media, for example, for building engagement and trust toward public organizations (Lovari & Materassi, 2021;Lovari & Parisi, 2015), enhancing the function and performance of authority communication during crises and disasters like pandemics (Tampere et al, 2016;Tirkkonen & Luoma-aho, 2011), and for implementing new forms of influencer communication for public sector goals (Pöyry et al, 2022). Early research also offers insights on local government's perceptions and uses of social media as a communication tool (Graham, 2014), the integration of social media into government communication (Figenschou, 2020), and the possibilities for using social media to de-bureaucratize government communication structures (Meijer & Torenvlied, 2016).…”

Section: Definitions Of the Topic And Previous Studiesmentioning

confidence: 99%

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Digital corporate communication and public sector organizations

Reinikainen¹,

Valentini²

2023

Handbook on Digital Corporate Communication

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This chapter discusses digital corporate communication in the context of public sector organizations.Public sector organizations are understood as politically mandated and regulated organizations, such as ministries, political organizations, public administrations, federal agencies, and other governmental organizations. The chapter first discuss the nature of the digital environment and then expands that discourse to address significant changes in communication modes and practices of public sector organizations. Relevant changes in digital public behavior are also discussed, considering the core communicative and engagement needs of public sector organizations. The chapter also introduces the primary opportunities and drawbacks of undertaking digital corporate communications in the public sector, by critically examining possible negative effects of the increased digitalization of public sector activities. The communication efforts by the Finnish Tax Administration are presented to illustrate the impact of digital transformations in the public sector. The chapter concludes with suggestions for future research.

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Section: Discussionmentioning

confidence: 99%

Section: Definitions Of the Topic And Previous Studiesmentioning

confidence: 99%

Section: Definitions Of the Topic And Previous Studiesmentioning

confidence: 99%

See 1 more Smart Citation

Digital corporate communication and public sector organizations

Reinikainen¹,

Valentini²

2023

Handbook on Digital Corporate Communication

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“…The results show that companies emphasise social networking capabilities, professional skills, innovation, personal characteristics, and social skills. Lovari and Materassi (2021) investigate the role of social media managers as trust mediators and access points in the local government context. The researchers adopt a qualitative methodology, using semi-structured indepth conversations with a selected panel of PR professionals managing media channels on behalf of eleven Italian municipalities.…”

Section: Literature Review and Methodologymentioning

confidence: 99%

“…SMMs are aware of having a key role in creating trust, and trust is a design value of their work. Lovari and Materassi (2021) show many "trust signals" that SMMs consider relevant to foster trust in the digital ambient and relations with citizens within the municipal context.…”

Section: Literature Review and Methodologymentioning

confidence: 99%

The Social Media Manager Career: Accounting, tax, and Social Security Framework for a Self-employed Person in Portugal

Aldeia

Jayantilal

2023

ECSM

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Purpose – The main goal of this paper is to understand the legal framework of the self-employed worker in the social media management area. Design/methodology/approach – The research uses the legal research method to analyse Portuguese legal resources such as the personal income tax law, the accounting law, and the social security law. Findings – The results show that a self-employed worker needs to pay attention to several legal commitments to fulfil all the obligations concerning the activity's development. This fact implies knowledge in all dimensions, mainly accounting, taxation, and social security. In the accounting domain, the Portuguese social media manager needs to know concepts related to the applied accounting system to recognise economic operations. The accounting legal framework can represent consequences in the tax sphere. The manager has two tax options in the personal income tax domain, according to the simplified regime and the organised accounting system. The second option implies that workers have an accountant to certify the activity accounts. In the social security domain, the law foresees a lot of legal obligations that are of frequent accomplishment, including the social security payment. Each scope has specific requirements that need to be observed and needs substantial knowledge that marketing people sometimes do not have, thus, it is frequent to recur to an accountant service to get help. This decision represents the increase of the context costs to the employee. The research of this case study evidences how the Portuguese tax system is complex and the difficulties the self-workers can feel when making-decision to develop the activity on their one.

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