Trust, Power and Public Relations in Financial Markets

Bourne, Clea

doi:10.4324/9781315867526

Cited by 16 publications

(12 citation statements)

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“…Global firms are able to generate their 'big ideas' about AI internally. These big ideas are developed and distilled by analysts and technical writers; distributed and curated by PR specialists and sales people; and endorsed by company spokespeople at senior levels (Bourne, 2017). The largest of these firms can also tailor their thought leadership to different economic sectors and geographic regions, helping ideas about AI to circulate and gain traction with policymakers and business leaders around the world (Bourne, 2017).…”

Section: Government 2018)mentioning

confidence: 99%

“…Thus, PR plays an active role in protecting the spaces and silos where elite voices act in concert, to the detriment of other stakeholder voices affected by resulting decisions (Bourne, 2017). For example, when Accenture promotes advice to companies on improving HR and managing 'talent', the firm is not at all concerned with employee voice; it is wholly-focused on plying consultancy services to management.…”

Section: Government 2018)mentioning

confidence: 99%

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AI cheerleaders: Public relations, neoliberalism and artificial intelligence

Bourne

2019

Public Relations Inquiry

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, the PRCA, a trade body for UK public relations, debated the following motion: "The workforce in public relations will considerably reduce as a result of Artificial Intelligence and automation". The lecture theatre was small, but full. The audience was invited to vote on the motion before the debate began: 9 for, 29 against. The proposing team used hard facts and figures to sound a warning over job losses. The opposing team cheered on Artificial Intelligence (AI) as a bright future filled with opportunity. The audience voted again after the debate: but the numbers scarcely moved. As the audience filed out of the lecture theatre, a senior in-house practitioner confided in me that despite agreeing with the sober tone of the moot, he had still voted against it. I asked why. He replied that he felt a duty to be optimistic about the future of the public relations (PR) profession. A similar collective confidence drives much of the industry discourse about AI in Public Relations; in particular, the rose-tinted dream that AI will free-up PR practitioners to focus on strategic counsel, even if this means the loss of many junior and technical PR roles, once they are delegated to robots. PR's professional habitus: optimism and futurity PR's professional habitus is defined by a relentless focus on optimism and futurity (Bourne, 2017). This professional habitus renders PR indispensable to the corporate 169). Such reinvigorated neoliberal sensemaking has, in turn, given companies new motive to put PR on speed-dial. This paper combines scholarship on PR and neoliberalism (e.g. Roper, 2005; Surma and Demetrious, 2018), with recent interrogations of neoliberalism in the political economy (e.g. Davies, 2014; Mirowski and Nik-Khah, 2017) to explore PR's latest efforts to legitimise neoliberal discourses. The discussion is further interwoven with recent communications and PR scholarship on AI and automation (e.g. Collister, 2016; Guzman, 2019; Moore, 2018; Noble, 2018) to consider how PR's own efforts to normalise AI into everyday life could, in turn, change the shape of everyday PR practice. PR on behalf of AI is understood here to be a form of discourse work (Pieczka 2013), encompassing public affairs and political communication by government ministries and departments, political lobbying, corporate communications by global technology firms, Business-to-Business communication by global management consultancies, as well as Business-to-Consumer communications by tech start-ups. As part of discourse work; PR, in its different forms, is expected to privilege certain voices over others in order to legitimise AI technologies. However, unlike some of the discourses PR has been called on to legitimise in the paste .g. free trade, financialisation, outsourcing or extractive technologies-naturalising Artificial Intelligence as a way of life has direct implications for society, for democracy, and for the future of public relations itself.

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Section: Government 2018)mentioning

confidence: 99%

Section: Government 2018)mentioning

confidence: 99%

AI cheerleaders: Public relations, neoliberalism and artificial intelligence

Bourne

2019

Public Relations Inquiry

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“…An analysis of the definitions "securities market" and "stock market" provided in the economic literature [8,9,17] suggests that as a rule, the authors do not mention considerable differences that would indicate fundamental substantive aspects of their essence. As a matter of fact, they reflect a virtually identical approach to understanding the essence of both the stock market and the securities market as a set of economic relations regarding the issue and circulation of securities as a specific commodity sold in a separate segment of the financial market.…”

Section: Resultsmentioning

confidence: 99%

The mechanism of integration of the Ukrainian stock market in the world stock market

2020

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The article is devoted to structuring and improving the methodological foundations of the mechanism of state regulation of the stock market. Priority directions for the development of the stock market are determined in order to strengthen its role in stabilization of the national economy. As a result, a structural and functional model of stock market operation in the system of economic development of the country was elaborated. It involves ensuring the legitimate access of national companies to the global stock markets while attracting foreign investors to the Ukrainian stock market. The authors argue that the mechanism of the national stock market integration involves several stages: from enhancing international cooperation primarily with the stock markets of countries that are strategic partners, subsequent full participation in regional and subregional integration associations of stock markets, up to global integration in the world stock market as a priority direction for the development of the domestic stock market in the context of stabilization of the national economy.

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“…Most of these studies seek to understand PR practice as a form of discourse work, with attendant impacts on society. These studies have variously employed Critical Discourse Analysis (Bhatia, 2006;Caruana & Crane, 2008;Chaka, 2014;Ciszek & Logan, 2018); Cultural Discourse Analysis (Hiu Ying Choy, 2018); Framing Analysis (Bardhan, 2013); and Foucauldian Discourse Analysis (Bourne, 2017;Motion & Leitch, 2007). Such approaches allow researchers to understand discursive entanglements at regional, national and international levels.…”

Section: Pr As Professional Discoursementioning

confidence: 99%

The public relations profession as discursive boundary work

Bourne

2019

Public Relations Review

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According to Bucher et al. (2016: 499), boundaries "demarcate professions from other professions and subprofessions with distinctive status and centrality in the field. However, these boundaries are not fixed." This observation holds true when applied to PR's professional project, which is ever-changing-encompassing boundary-work with adjacent fields such as journalism, advertising, marketing, human resources, management consultancy, accountancy and data management. PR's boundary-work has also led to fragmentation into other communication specialisms, including corporate communications, investor relations (IR), marketing communications and reputation management. Several studies have looked at contestation between PR and adjacent fields (Bourne, 2015a; Christensen et al., 2008; Hutton, 2010; Johansen & Anderson, 2012). However, the wider literature on professionalisation lacks a systematic account of how professions discursively construct their boundaries, or how differences in field position can influence a profession's use of discursive strategies to defend or contest its boundaries (Bucher et al., 2016). This matters for the deepening of PR's scholarship, since an effective exploration of the PR profession must account for professions as socially-constructed, and include studies of PR's jurisdictional disputes (Abbott, 1988; Bourne, 2015a; Zorn, 2002).

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Trust, Power and Public Relations in Financial Markets

Cited by 16 publications

References 0 publications

AI cheerleaders: Public relations, neoliberalism and artificial intelligence

AI cheerleaders: Public relations, neoliberalism and artificial intelligence

The mechanism of integration of the Ukrainian stock market in the world stock market

The public relations profession as discursive boundary work

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