Purpose -Many educators have advocated constructivist-based pedagogies as a way to develop the skills needed in knowledge societies. However, many countries have a tradition of instructivist-based practices, which rely on didactic lectures, rote memorization and high-stakes exams. The purpose of this paper is to conceptualize the reactions to constructivist-based pedagogy in instructivist-based learning cultures. Design/methodology/approach -The author employs a literature review to compare the philosophical and pedagogical differences between constructivism and instructivism, and proposes a conceptual model for introducing constructivist-based pedagogies into instructivist learning cultures. Findings -The needs of teachers, students, and institutions intersect during pedagogical innovations, which take place within national systems. The alignment between students' and teachers' educational philosophies, as well as an institutional system's resources, policy, and culture can bring conflict or congruence, as teachers, students, administrators and other stakeholders dismiss, adapt, ignore or celebrate the (mis)alignment. Originality/value -The model described in this paper is intended to serve as a guide for educators who are introducing innovative pedagogies in a variety of settings, and will continued to be validated through a design-research study in Oman.