Trust transference in brick and click retailers: An investigation of the before-online-visit phase

Kuan, Huei-Huang; Bock, Gee-Woo

doi:10.1016/j.im.2006.12.002

Cited by 225 publications

(171 citation statements)

References 44 publications

Supporting

Mentioning

155

Contrasting

Unclassified

Order By: Relevance

“…When a website is clearly associated with a known brick-and-mortar store, trust in the retailer transfers to its website [54]. Accordingly, we anticipate that citizens assess a public eservice, as well as the public administration, as related objects of trust.…”

Section: Trust In Public Administrationmentioning

confidence: 99%

Trust transfer in the continued usage of public e-services

Belanche

Casaló

Flavián

et al. 2014

Information & Management

166

124

View full text Add to dashboard Cite

Section: Trust In Public Administrationmentioning

confidence: 99%

Trust transfer in the continued usage of public e-services

Belanche

Casaló

Flavián

et al. 2014

Information & Management

166

124

View full text Add to dashboard Cite

“…Marketing and e-commerce research indicate that trust transference can occur both intra-channel, when trust is transferred from an entity to another in the same channel (Ballester & Espallardo, 2008;Stewart, 2003Stewart, , 2006, and inter-channel, when trust is transferred from one context to another, mainly offline to online (Hahn & Kim, 2009;Kuan & Bock, 2007) or from online to mobile (Lin et al, 2011).…”

Section: Trust Transferencementioning

confidence: 99%

“…Multiple studies point out that offline presence enhances online trust but, first and foremost, it is word-of-mouth which exerts dominant effect in such cases, not offline trust (Kuan & Bock, 2007). So, while offline trust is transferred to online contexts it does not play a major role in online trust formation.…”

Section: Trust Transferencementioning

confidence: 99%

“…According to Stewart (2003), consumer trust can be transferred from one context to another and that could turn previously extant channels into powerful tools for building trust. On the other hand, if trust transference alone was sufficient for success, brick and click retailers should excel in their mobile retail and outperform purely online retailers; this, however is not always the case (Kuan & Bock, 2007). Empirical studies indicate that several factors are determinants of trust and perceptions of trustworthiness in online and mobile exchanges (Bart, Shankar, Sultan, & Urban, 2005;Beldad et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The effects of trust transference, mobile attributes and enjoyment on mobile trust

Giovannini

Ferreira

Silva

et al. 2015

BAR, Braz. Adm. Rev.

View full text Add to dashboard Cite

Trust is essential in building relationships. In mobile commerce, as in electronic commerce, trust is even more valuable given the absence of human contact and direct observation of the service provider. Despite the importance of trust for mobile commerce, there has been little academic effort to study the relationships between mobile devices unique components of interactivity and customer trust, or the relationship between offline, online and mobile trust. This study proposes a trust-mediated model for customer attitude and transaction intentions in mobile commerce contexts that incorporates trust transference and unique factors present in mobile commerce. Data were collected in an online survey and analyzed via structural equations modeling. Results suggest that trust transferred from online contexts and ease of use have significant effects on mobile trust formation, while also indicating that mobile trust influences consumers' attitudes and intentions to purchase using mobile devices.

show abstract

“…First, we pay extra attention to the trusting beliefs extending the traditionally used TRA and technology acceptance model (TAM) models for the analysis of innovations acceptance. Second, while the vast majority of previous works, analyzing how trusting beliefs influence on online adaptations, have been focused on the trust of online buyers [6,30,31,36,39,60], other literature has highlighted the importance of understanding the trust of agents who do not purchase online a firm's products or services [17]. These agents are particularly important because the vast majority of online users are merely retrieving information rather than making purchases [7].…”

Section: Introductionmentioning

confidence: 99%

The importance of trusting beliefs linked to the corporate website for diffusion of recruiting-related online innovations

2010

View full text Add to dashboard Cite

Recruiting-related online innovations represent growing and high-potential opportunities for employers to broaden the reach of their recruiting efforts as well as reduce costs. The diffusion of innovative approaches for online recruiting, however, may experience bias due to potential employees' lack of trust in firms offering positions online, particularly when the firms are small, operate in a risky industry, or are relatively unknown. We use the theory of reasoned action to propose that users of a corporate website develop trust beliefs with regard to three characteristics of the firm: ability, integrity, and benevolence. We have proposed three hypotheses highlighting the importance of trust generated by the corporate website in potential employees. Our experimental results involved a sample of 218 potential employees. These subjects were offered a consulting position in a fictional firm, which could only be known through its corporate website. Although previous literature has paid marginal attention to the influence of users' beliefs regarding corporate integrity and benevolence, our findings showed that users' perceptions of the corporate website regarding firm integrity and benevolence increased the users' willingness to accept a job at the firm. We propose implications of our results for practitioners and for the literature of trust in online contexts.

show abstract

Trust transference in brick and click retailers: An investigation of the before-online-visit phase

Cited by 225 publications

References 44 publications

Trust transfer in the continued usage of public e-services

Trust transfer in the continued usage of public e-services

The effects of trust transference, mobile attributes and enjoyment on mobile trust

The importance of trusting beliefs linked to the corporate website for diffusion of recruiting-related online innovations

Contact Info

Product

Resources

About