Trustworthy Or Shady?

Grosser, Katherine M.; Hase, Valerie; Wintterlin, Florian

doi:10.1080/1461670x.2017.1392255

Cited by 18 publications

(13 citation statements)

References 60 publications

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“…Previous studies have mentioned that disheartening customer experiences are the starting point of UGC on social media and they lead to the further generation of UGC (Grosser et al, 2019;Micu et al, 2017;Kim & Lee, 2017;Gavilanes et al, 2018;Çınar, 2018;Zhao et al, 2017). Customers preferred to see content that answered their questions related to a brand in which they are interested, but their interest is socially created through everyday life and the social media interactions of SMUs.…”

Section: Literature Reviewmentioning

confidence: 99%

Developing UGC social brand engagement model: Insights from diverse consumers

Naeem

Ozuem

2020

J of Consumer Behaviour

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Understanding the social influence of user‐generated content (UGC) to create social brand engagement (SBE) through social media has become a topic of major interest for both academics and marketers since the birth of online social networking. This study explores the social interaction of social media users (SMUs) involving brand‐related UGC, and the outcomes of this study show how SMUs' social interaction through UGC generates SBE in a fashion retail context. There is inadequate understanding regarding what the social motivational contexts of social actors are; these social motivational contexts can play a role in the social generation, exchange, and consumption of fashion brand‐related UGC. The present study intends to develop a UGC SBE model using the diverse insights of the customers of fashion brands. The present study opted for a social constructionist epistemological position using a qualitative research method. Semi‐structured interviews were conducted in the UK with 32 customers of fashion brands. Findings highlighted that social responsibility, sharing experience, staying connected and updated, and reward sharing are the major motivational factors that lead to the generation, exchange, and consumption of UGC that would create SBE. Also, the findings revealed the SMUs, as social actors, who played a significant role in generating SBE through their social interaction with UGC in everyday life: frequent SMUs, celebrities, opinion leaders, and product users. Most importantly, it was found that expert opinion influence as identification and crowd opinion were recognised as internalisation social influencing factors that generate SBE. This study proposes a holistic conceptualisation in a “UGC SBE model” by considering: (a) the identification and (b) the internalisation types of social influence of UGC with respect to fashion brand engagement.

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Section: Literature Reviewmentioning

confidence: 99%

Developing UGC social brand engagement model: Insights from diverse consumers

Naeem

Ozuem

2020

J of Consumer Behaviour

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“…, 2021). Generally speaking, UGC contains a large amount of redundant information (Grosser et al. , 2019), and this information might not be relevant to the company's green value proposition.…”

Section: Discussionmentioning

confidence: 99%

“…One possible reason is that, compared with companies with low CSR, consumers will pay more attention to and be more involved with companies with a high CSR image and invest more cognitive effort in company-related information (Yu et al, 2021). Generally speaking, UGC contains a large amount of redundant information (Grosser et al, 2019), and this information might not be relevant to the company's green value proposition. This will increase the cognitive burden of consumers, which in turn will affect their ICGV.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

Traditional media or social media? Corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China

Zhao

Sun

Zhang

et al. 2022

APJML

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PurposeThis study investigated whether there are differences in the effects of green traditional media communication (GTMC) and green social media communication on consumers' intention to cocreate green value (ICGV) in post-COVID-19 China. The authors further tested the chain mediating role of cocreation efficacy and cocreation outcome expectation and the moderating role of perceived CSR image.Design/methodology/approachUsing a survey, we collected a dataset of 683 consumers through stratified random sampling in main shopping malls in four Chinese cities. Structural equation modeling (SEM) was used to test the conceptual framework and hypotheses, and bootstrapping was used to estimate the mediated standardized regression coefficients. Multiple linear regression analysis was used to test the moderating effect.FindingsGTMC, firm-created content (FCC), and user-generated content (UGC) all had positive effects on ICGV. Cocreation efficacy and cocreation outcome expectation had a chain mediation effect in GTMC and ICGV, UGC, and ICGV. Perceived CSR image positively moderated the effects of both GTMC and FCC on ICGV. However, perceived CSR image did not significantly moderate the relationship between UGC and ICGV.Originality/valueThis study contributes to our understanding of the effect of green media communication on consumers' ICGV in post-COVID-19 China. It also develops the concepts of cocreation efficacy and cocreation outcome expectation. Moreover, analyzing the chain mediating role of cocreation efficacy and cocreation outcome expectation in green media communication and ICGV extends social cognitive theory to the context of green value cocreation. Finally, examining the moderating role of perceived CSR image provides a basis for understanding the boundary conditions of green media communication's effect on ICGV.

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“…Interestingly, these aspects seem to affect the evaluation of trustworthiness in opposing directions. Grosser, Hase, and Wintterlin (2017) come to a similar conclusion: Because UGC would be likely to have both positive and negative effects on the perceived trustworthiness of news stories, they tested the overall effect of integrating UGC in an online news article through an online experiment. Their data revealed that integrating UGC had a negative but overall weak effect on the perceived trustworthiness.…”

Section: Ugc In the News Coverage: The Problem Of Trustworthinessmentioning

confidence: 96%

Moving Closer to the Action: How Viewers’ Experiences of Eyewitness Videos in TV News Influence the Trustworthiness of the Reports

Halfmann

Dech

Riemann

et al. 2018

Journalism & Mass Communication Quarterly

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This study develops and tests a theoretical model of viewers’ experiences of eyewitness videos (EWVs) in TV news reports and the resulting effects on perceived trustworthiness. It builds on qualitative research suggesting that the visual characteristics of EWVs cause specific effects, namely feelings of presence and empathy as well as perceptions of authenticity and bias. By conducting an online experiment ( N = 328), it was tested whether embedding an EWV in a report about the Ukraine conflict influences perceived trustworthiness of the report through these four mediating effects. The results confirm that presence, empathy, and perceived bias served as mediators.

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Trustworthy Or Shady?

Cited by 18 publications

References 60 publications

Developing UGC social brand engagement model: Insights from diverse consumers

Developing UGC social brand engagement model: Insights from diverse consumers

Traditional media or social media? Corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China

Moving Closer to the Action: How Viewers’ Experiences of Eyewitness Videos in TV News Influence the Trustworthiness of the Reports

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